Topic: data security


What is IT’s role in the experience economy?

The way organizations compete and win business has changed. Where once they were locked in a battle over goods and services, today’s most successful organizations are competing on a whole new front — experiences. Over the past decade, spending on experiences has grown 4X faster than spending on goods and services. It’s a shift that’s […]

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Where customer feedback and security collide

Collecting customer feedback has become a bigger imperative than ever before for federal government agencies. New guidance to high-impact agencies from the Office of Management and Budget (OMB), new legislation like the 21st Century Integrated Digital Experience Act (IDEA), and emerging pressures from the Government Accountability Office (GAO) and Inspectors General (IG), for example, all […]

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How AI and big data are improving research results

Market research is a $44.5 B market and growing. Online research is among the fastest growing parts of the market thanks to the pervasiveness of the web and the ease with which we can now collect data. However, as the world conducts more and more survey research, the issues that we see elsewhere with big […]

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Why collecting sensitive survey data is putting your company at risk

There’s a real cost to storing sensitive survey data that never gets used. Have you ever driven through a city at night to see block after block of office building windows lit up because the lights were left on? You can peer inside and see chairs, offices and conference rooms, but no people. Maybe you’ve […]

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