Topic: data

‘Why Qualtrics’ – JanPaul Bergeson – Engineer – Provo

What is your ‘why’? How does Qualtrics connect with your ‘why’? I first talked to a Qualtrics recruiter just over 3 years ago, at a career fair at my university. As a Computer Engineering student, I was eager to work on technically challenging projects, in a comfortable, focused setting, for a company doing something that […]

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Why Using Grid Questions Is Probably Hurting Your Data

Even for experienced researchers, intuition about survey design often runs counter to best practices outlined in survey methodology literature. One of the question types that we see used in web surveys most frequently is a particularly problematic type known as the grid or matrix question type.     In some cases, researchers use grid questions […]

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