What election missteps teach us about polling science Just in time for the 2018 midterms, let’s revisit the polling industry’s rude awakening of 2016. Nate Silver, the most prominent interpreter of polls has a comprehensive post mortem that targets commentators more than pollsters. But pollsters, especially in some key states, got it wrong. The absolute […]
“You can’t manage what you can’t measure,” wrote Andrew McAfee and Erik Brynjolfsson in their Harvard Business Review article “Big Data: The Management Revolution.” Attributed to W. Edwards Deming, renowned statistician and management expert, and Peter F. Drucker, the father of modern management thinking, McAfee and Brynjolfsson use this quote to illustrate the importance of […]
Making data-driven decisions requires inputs from the market in the form of various data, including customer insights, market data, financial movements, and the like. Qualtrics enables your business to engage both internal and external sources of information. However, apart from surveys, business intelligence (BI) and market insights can also come from various other sources. Business […]
Even for experienced researchers, intuition about survey design often runs counter to best practices outlined in survey methodology literature. One of the question types that we see used in web surveys most frequently is a particularly problematic type known as the grid or matrix question type. In some cases, researchers use grid questions […]
Qualtrics is excited to announce that the Tableau integration is now officially available. The integration will allow companies to quickly and easily see the “why” behind their data by fully automating the flow of Qualtrics data to the Tableau platform. “This partnership between Qualtrics and Tableau marries the market leaders in customer experience […]
To make more money, you have to get other people on your side – whether that means convincing them to make a purchasing decision or encouraging your boss to give you a raise. We’ve found that by simply invoking fairness during the process, you’ll be in a better position to get what you want.