Customer experience (CX) has become a key differentiator for today’s top brands with everyone rushing to advance their programs. But where best to spend time and effort for maximum results? What does the future of CX look like? Here are predictions from Luke Williams, Head of CX at Qualtrics, on top CX trends for 2017. Customers 1. Customer […]
The polling industry is reeling after the 2016 election. While the absolute level of errors was not unreasonable for most of the polls (between 3-4 percentage points), those errors were not randomly distributed, and in fact nearly all of the polls missed in the same direction—favoring Hillary Clinton over Donald Trump. When errors point in […]
“You can’t manage what you can’t measure,” wrote Andrew McAfee and Erik Brynjolfsson in their Harvard Business Review article “Big Data: The Management Revolution.” Attributed to W. Edwards Deming, renowned statistician and management expert, and Peter F. Drucker, the father of modern management thinking, McAfee and Brynjolfsson use this quote to illustrate the importance of […]
Making data-driven decisions requires inputs from the market in the form of various data, including customer insights, market data, financial movements, and the like. Qualtrics enables your business to engage both internal and external sources of information. However, apart from surveys, business intelligence (BI) and market insights can also come from various other sources. Business […]
Even for experienced researchers, intuition about survey design often runs counter to best practices outlined in survey methodology literature. One of the question types that we see used in web surveys most frequently is a particularly problematic type known as the grid or matrix question type. In some cases, researchers use grid questions […]
Qualtrics is excited to announce that the Tableau integration is now officially available. The integration will allow companies to quickly and easily see the “why” behind their data by fully automating the flow of Qualtrics data to the Tableau platform. “This partnership between Qualtrics and Tableau marries the market leaders in customer experience […]
Imagine you are responding to a survey and you’re asked about a sensitive topic, such as drug use, sexual behavior, racial attitudes, or your income. You might be reluctant to tell the truth and instead respond with what you think is a “socially acceptable” answer. This tendency is called “social desirability bias,” and if you’re not careful, it can bias your data, too.