Topic: digital experience


How to improve the E-commerce customer experience

E-commerce shopping has changed the retail landscape as more and more consumers are looking for convenience, variety, and competitive pricing. E-commerce sales are projected to hit $4.5 trillion in 2021, which proves that this massive shift from traditional retail is not going away anytime soon. This year, Toys R Us and Babies Are Us closed […]

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6 Website Feedback Survey Tips for UX Research & CRO

Website feedback surveys, or web intercepts as some people call them, are a qualitative way of collecting data on your website about why a user is performing (or not performing) an action. There are a lot of different formats these surveys can be fired in a website and depending on what you are trying to […]

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How To Design a Digital Customer Experience Program

Today’s business leaders are positioned to capitalize on immense opportunity – but with that opportunity comes often complex challenges. Decision makers across industries must keep a constant pulse on their well-informed and price-conscious customer base – a base that exists across many channels and numerous digital touchpoints. There’s no question that today’s customer has the […]

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5 Must Do’s for Courting the Millennial Customer

  If you think that you can market your product or service to a Millennial the same way that you have marketed it in the past, you are mistaken. Millennials have a very different set of requirements for evaluating potential purchases than their parents and grandparents.   If you’re tempted to overlook that fact, consider […]

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Why Website Feedback Matters to Your Digital Experience

“Digital analytics cannot, no matter how much you torture the data, tell you WHY something happened.” – Avinash Kaushik (Occam’s Razor) Google Analytics can tell you a lot – where visitors enter your site, which pages they frequent the most, how long they stay on your site – but what it can’t tell you is […]

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