This is a guest post from our friend, Jordan Wahl, of G2 Crowd Let’s face it – building strong brand equity isn’t easy nor can it be done alone. It’s more than the work of one mastermind, and it’s more than the success of one big marketing campaign (as nice as that sounds). To […]
Over the last 50 years, branding has evolved from the ability to differentiate products, to giving companies personalities, to making emotional connections with consumers. Today, companies spend copious amounts of time and thousands of dollars crafting the perfect brand message for the world. Compelling brand messaging is vital to business success and the best marketers […]
Marketing is constantly changing and attending conferences is one of the best ways to stay up-to-date with the industry. From content marketing to brand management to SEO, there are numerous marketing topics you can learn about. In our digital society, it’s key that you get facetime with like-minded individuals and leaders who understand how marketing […]
Cart abandonment – the dreaded phrase nobody wants to hear followed by the words ‘has increased’. It’s one of the biggest pain points in online retail as customers get to the final hurdle, and for whatever reason, fail to convert. According to the Baymard Institute, the average documented rate of cart abandonment was nearly 70 […]
Website feedback surveys, or web intercepts as some people call them, are a qualitative way of collecting data on your website about why a user is performing (or not performing) an action. There are a lot of different formats these surveys can be fired in a website and depending on what you are trying to […]
If you’re a digital marketer, you’ve likely made attempts to address cart abandonment. Perhaps you’ve revised your checkout flow or employed retargeting emails or ads. But there’s another way to think about online cart abandonment, and we’d like to introduce it with a story about a clothing shop and its creepy mannequins.