Topic: financial services


Mastercard just hired a CXO – here’s why that matters

Mastercard has announced the appointment of its first Chief Experience Officer, with Donald Chesnut joining them from the digital agency SapientRazorfish. With another of the world’s most successful companies adding a CXO to its C-suite, what does it mean for financial services? Why is Mastercard doing it now? It won’t be news to the financial […]

Read More
Financial firms collect risky survey data they don’t need

Are your surveys sweeping up sensitive customer data? Nearly 20% of financial services companies have accidentally collected sensitive data like driver’s license number, phone number and personal health information in their surveys. But new Qualtrics research shows that only 22% of those companies say they regularly use that data. When financial services companies collect sensitive […]

Read More
7 dynamic ways to improve customer experience in banking

Providing an excellent customer experience is important for any company, but it’s crucial in the financial services industry. Customers today have access to hundreds of options when deciding who will care for their money, and institutions compete for customers by offering lower fees, higher returns, and new digital services. As banking services become commoditized, how […]

Read More
Reducing customer churn for banks and financial institutions

In the banking industry, there’s no shortage of options for customers when choosing where to put their money. Where once you simply chose your local bank – after all, you needed a convenient branch to visit – now, the world is your oyster with online and mobile banking leveling the playing field. With increased competition […]

Read More