Topic: good survey questions

What is Qualitative Research and When Should You Use It?

Launching new products is a notoriously tricky business. Especially a new consumer packaged goods (CPG) food product. The marketplace is crowded with competitors, securing distribution channels is a slog, there are regulatory hurdles to leap, and new foods are expensive to advertise, sample and sell. With all the work to complete and roadblocks to overcome […]

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What Makes a Good Survey Question?

Getting quality data from your survey panels starts with asking the right questions. We have been getting flooded with emails about what makes a good survey question. We thought we would make our response interesting with a cool infographic.  Be sure to click on the graphic to enlarge.  

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