Topic: market insights


7 tips from CBS to help your C-Suite understand and appreciate data

The C-Suite used to tolerate a little more ambiguity when it came to insights and market research. In a time before big data, they’d accept an insights team saying that the data “probably” means XYZ will happen. Today, every company is blessed with an abundance of data, and as a result executives expect a higher […]

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Qualtrics Now Available for Wider Use by U.S. Federal Agencies

It’d be impossible to list all the ways federal agencies affect our daily lives. They work to safeguard our national security, monitor our environmental resources, provide for health services, and so much more. We’re pleased to announce an agreement that will help make the Voice of the Citizen more accessible to decision makers in these […]

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