The C-Suite used to tolerate a little more ambiguity when it came to insights and market research. In a time before big data, they’d accept an insights team saying that the data “probably” means XYZ will happen. Today, every company is blessed with an abundance of data, and as a result executives expect a higher […]
It’d be impossible to list all the ways federal agencies affect our daily lives. They work to safeguard our national security, monitor our environmental resources, provide for health services, and so much more. We’re pleased to announce an agreement that will help make the Voice of the Citizen more accessible to decision makers in these […]
Making data-driven decisions requires inputs from the market in the form of various data, including customer insights, market data, financial movements, and the like. Qualtrics enables your business to engage both internal and external sources of information. However, apart from surveys, business intelligence (BI) and market insights can also come from various other sources. Business […]
“So what does this research actually tell us?” “Tell me something I don’t already know.” Whether you’re a market research manager or the head of customer insights at a large company, you’re all too familiar with responses like these. Even when you’ve screened and tested your survey questions, made sure the methodology is […]
I talk with a lot of customers who run their own research panels. But just last week I heard a frustrated client say something I’d never heard before. She told me that she wished she’d known that “login portals are actually worthless.” There’s a better approach to keeping panel members happy, engaged and up-to-date: Intelligent Emails.
Research has consistently demonstrated the importance of phrasing and structuring questions – asking the same question in a different way is very likely to lead to different data. Understanding this and taking steps to reduce possible differences in interpretation can make your data more reliable and valid.
Gathering insights isn’t as easy as simply blasting the world with another survey. Believe me. So, you need to employ some tips and tricks every now and then to enhance the survey experience, delight your respondents and help to yield better insights. One feature that can help you do just this is Piped Text. […]