Topic: market research

How to conduct market research - sophistication made easy

Market research is the marketing team’s most powerful tool in their pursuit to deliver back to the business. To help marketing teams deliver work that brings real impact, Qualtrics outlines how to c...

By Lisa Khatri


New research: Understanding world issues through the experiences of those who are living them

This week global decision-makers will gather in Davos for the 50th Annual Meeting of the World Economic Forum to discuss how they can work together to build a more cohesive and sustainable future. Alo...

By Steven Snell


Survey trolls, the Privacy Paradox, and Pizzagate

Sunshine Hillygus PhD, is a Professor of Political Science and Public Policy at Duke University. As part of our Market Research Visionaries series she talks us through the importance of valid response...

By Catherine Thurtle


Larry Friedman: ‘The future challenges and opportunities of market research’

For more than 40 years, Larry Friedman Ph.D has been a pioneer in his field.  Currently Co-Editor of the GreenBook blog, his career started in academia, before becoming the Chief Research Officer at ...

By Catherine Thurtle


Primary vs. Secondary Market Research: What They Are and When to Use Each

Ancient sailors consumed data just like we do today, but their data wasn't terabytes, it was shiny lights - stars to be exact. They navigated their vessels by reading Big Three constellations - Cas...

By Justin Ethington


How Sentiment Analysis Can Be Used to Improve Customer Experience

Survey results, customer reviews, social media mentions, oh my. It’s a feedback-driven world, and our brands are just living in it. The days of relying on a great product or service to do your br...

By Devin Pickell


What is Qualitative Research and When Should You Use It?

Launching new products is a notoriously tricky business. Especially a new consumer packaged goods (CPG) food product. The marketplace is crowded with competitors, securing distribution channels is a s...

By Justin Ethington


Chobani: Putting market research to work

“Great brands are built by individuals with purpose, vision, and single-mindedness.” This was Chobani’s opening maxim at Qualtrics’ Sydney X4, providing powerful insight into the company’...

By Lachlan Malone


What’s new in Core XM? | September 2019

Over the past few months we’ve been rolling out some exciting new updates to Core XM with everything from a new Facebook Messenger integration to smarter surveys thanks to a little help from AI. ...

By Qualtrics


23 market research thought leaders to follow on Twitter

Without data and market research, you wouldn’t be able to provide a great employee, brand, product, or customer experience because you couldn’t understand how to accomplish it. Sure, you could mak...

By Diana Kaemingk


Sample Size Calculator

How many people do you need to interview to get results representative of the target population with the level of confidence that you are willing to accept? Sample Size Calculator Qualtrics offers a...

By Qualtrics


How market research platforms are redefining research agencies

Market research agencies no longer have to choose between driving ROI for clients or driving ROI for themselves There’s a widening gulf between old research agencies modeled on the past and new mar...

By Justin Ethington


How to make X-Data your competitive advantage

At X4 2019, we’ve heard from the pioneers making Experience Management (XM) breakthroughs that have seen them race to the top — brands like Under Armour, AMEX, Spotify and Nordstrom to name just a...

By Qualtrics


2020’s top market research conferences in Europe

Your 3-minute preview of the most inspiring market research conferences in Europe this year. Modern marketing is closely connected to the world of data and technology, and as the tech industry evol...

By Daniel Saunders


DIY Incentives - Making Market Research Incentives Faster, Better and Cheaper

Bringing your market research in-house is not just about taking control of your surveys and reporting — there's also participant recruiting and incentives to start managing yourself. This is especia...

By Jignesh Shah


How Bank of Ireland puts data at the heart of its CX program

Richard Waring and his team lead on insights and market research in Bank of Ireland. Along with the bank’s Customer Experience team, they form part of a newly-formed Chief Marketing Office. And it...

By Richard Warning


The business value of customer experience research

There’s a massive gap between the experiences consumers want and what organizations are giving them. According to Bain and Co, 80% of organizations feel like they are providing a great experience, y...

By Jessie Kingsford


10 ways AI can help market researchers succeed

When we see representations of artificial intelligence in the media, it’s nearly always focused on the more attention-grabbing ways things can go wrong: driverless cars entrapping us (Minority Repor...

By Daniel Saunders

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