Topic: market research


How L.L. Bean Swipes Right With Tinder-style Customer Surveys

L.L. Bean tests a Tinder-style survey and learns that it yields a more enjoyable user experience – and better results. 106-year-old L.L.Bean is a pioneer in delivering remarkable customer experiences. From their handcrafted, Made-in-Maine, Bean Boots to their 24/7/365-day-open flagship store, L.L.Bean has built a sustainable business by offering high-quality products and treating the customer […]

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3 Highlights from the Research Summit at X4

X4 was an incredible moment this year. It is always amazing to see thousands of insight seekers and experience managers get together, and the event didn’t disappoint. But this year X4 was also a pivotal moment for research at Qualtrics, because — simply, beautifully — three amazing things came together. #1 Time to Insight Needs […]

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New Study Reveals the Keys to Credit Cardholder Loyalty

The world of finance has long been a basis of societal stability. Iconic images of permanence like skyscrapers, impenetrable bank vaults and quant-jock bankers in 3-piece suits may come to mind when you think about finance. But demographics and technology continue to churn the once-still waters of finance.  Credit card providers are at the center […]

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Market Research at the X4 Summit

If there’s one experience you don’t want to miss in 2018, It’s X4 – The Experience Management Summit, brought to you by Qualtrics, the leading provider of research and experience management solutions. Whether you’re a market researcher, an analyst, or a research executive looking to build a more insights-driven organization, X4 is an event you […]

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Using Attention Checks in Your Surveys May Harm Data Quality

Thinking of checking up on respondent attention mid-survey to make sure that you’re getting good data? Think again. In this article, we highlight how new findings from our Qualtrics Methodology Lab are helping us to revisit and refine advice that is commonly given to survey researchers, namely the use of attention check questions to ensure […]

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Brand Experience is Rushing to the Point of Sale

In L2-founder Scott Galloway’s No Mercy / No Malice post, he nails the modern dilemma of branding in a world of atomized attention: The key issue facing … manufacturers’ brands blessed with aspirational appeal and irrational margins — is that brand building has moved from broadcast to point of purchase, and their points of purchase […]

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Manage Every Experience That Matters: Why X-Data Is the New Imperative

Last month, I had one of the world’s largest insurance companies in our office. 2016 was a banner year for them. They had record earnings and stable growth, their stock was at an all-time high, and shareholders were thrilled with the company. But despite their success, they told me, “Ryan, we know someone is coming […]

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6 Prerequisites for New Business Software

Modern businesses rely on technology operate more smoothly, create better relationships with both employees and customers, and ultimately to drive higher profits. Accordingly, they thrive on software that helps them track things efficiently, manage items and people, and get things done more easily. Obviously, there are thousands of different types of software and different choices […]

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Pollsters Missed the 2016 Election; Don’t Make the Same Mistakes

The polling industry is reeling after the 2016 election. While the absolute level of errors was not unreasonable for most of the polls (between 3-4 percentage points), those errors were not randomly distributed, and in fact nearly all of the polls missed in the same direction—favoring Hillary Clinton over Donald Trump. When errors point in […]

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