Topic: marketing research


Market Research vs. Marketing Research — What’s the Difference?

Have you ever wondered about the difference between Market Research and Marketing Research? Although these two terms are often used interchangeably, they have some differentiating qualities. The core difference between Market Research and Marketing Research is the scope of the concept. First, Market Research is a more narrow concept because it is research focused on […]

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5 Common Errors in the Research Process

Designing a research project takes time, skill and knowledge. With Qualtrics survey software, we make the survey creation process easier, but still you may feel overwhelmed with the scope of your research project. Here are 5 common errors in the research process: 1. Population Specification This type of error occurs when the researcher selects an […]

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Can your business afford market research?

You will be relieved to hear that this post will not include that old cliché: “You can’t afford to NOT do market research!” Though, as you’ll see, it’s true. So, can you afford market research? Let the following questions guide you: How effective are your decisions without doing any research? You get blips of insights […]

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5 Ways to Formulate the Research Problem

Before you get started with any form of market research its important that you understand what a research problem is and how to formulate one. Once you understand the problem you are researching you can start creating research surveys for free with Qualtrics. What is a research problem? A research problem is a definite or clear […]

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Six Market Research Budget Mistakes You’re Probably Making

Budgeting for market research is a challenge. From estimating how much you need to justifying the value of vastly different approaches and price points, it seems that everyone is struggling with this process. But there’s struggling and then there’s struggling. There are six planning types that can sink budgeting for your organization. Take a look […]

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Customer Research: 4 Steps for an ‘Insights First’ Company Culture

When Staples purchased Quill.com in 1998 for $685 million, they knew they were betting on a winner. Within 10 years they grew revenue from $550 million to more than $1 billion. Quill got to be one of Staples’ top performing divisions with customer research and an ‘insights first’ culture. Jim Hall, Quill’s Research Design Manager […]

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Research Quotes: 12 Research Quotes that Will Inspire You

Being a researcher requires inspiration and constant dedication. Maintaining a high level of intensity can be extremely difficult, especially when things don’t go as planned. Sometimes it’s important to take a step back and get re-inspired about your work and nothing is better than condensed inspiration in the form of quotes. Here are 12 research […]

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Coca-Cola Lost Millions Because of This Market Research Mistake

In the mid-1980s, the Coca-Cola Company made a decision to introduce a new beverage product (Hartley, 1995, pp. 129–145). The company had evidence that taste was the single most important cause of Coke’s decline in the market share in the late 1970s and early 1980s. A new product dubbed “New Coke” was developed that was […]

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9 Key Stages in the Marketing Research Process

I talked earlier about 20 different types of marketing research studies. Once you’ve selected one that you find interesting ask yourself two questions: first, how can you conduct your own marketing research for this study? And second, what research process are you going to follow in order to complete your project? In this post, I […]

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