Topic: marketing research


Chobani: Putting market research to work

“Great brands are built by individuals with purpose, vision, and single-mindedness.” This was Chobani’s opening maxim at Qualtrics’ Sydney X4, providing powerful insight into the company’s approach to creating a great brand experience. But what do purpose, vision, and single-mindedness look like in reality? For Chobani it’s simple – make great products your customers love. […]

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Market Research vs. Marketing Research — What’s the Difference?

Have you ever wondered about the difference between Market Research and Marketing Research? Although these two terms are often used interchangeably, they have some differentiating qualities. The core difference between Market Research and Marketing Research is the scope of the concept. First, Market Research is a more narrow concept because it is research focused on […]

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5 Ways to Formulate the Research Problem

Before you get started with any form of market research it’s important that you understand what a marketing research problem is and how to formulate one. Once you understand the problem you are researching you can start creating research surveys for free with Qualtrics. Definition: What is a research problem? A research problem is a […]

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5 Common Errors in the Research Process

Designing a research project takes time, skill and knowledge. If you don’t go into the process with a clear goal and methods, you’ll likely come out with skewed data or an inaccurate picture of what you were trying to accomplish. With Qualtrics survey software, we make the survey creation process easier, but still you may […]

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The top market research conferences to attend in 2019

The market research industry is evolving. Executives today want smarter and faster insights, and technology and automation are changing the landscape. In order for market research professionals to stay relevant and deliver world-class insights, they must keep up with the latest trends. Market research conferences are a great way to gain insights, strategize new ideas, […]

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Research Quotes: 12 Research Quotes that Will Inspire You

Being a researcher requires inspiration and constant dedication. Maintaining a high level of intensity can be extremely difficult, especially when things don’t go as planned. Sometimes it’s important to take a step back and get re-inspired about your work and nothing is better than condensed inspiration in the form of quotes. Here are 12 research […]

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Market Research Example: How Coca-Cola Lost Millions with This Mistake

In the mid-1980s, the Coca-Cola Company made a decision to introduce a new beverage product (Hartley, 1995, pp. 129–145). The company had evidence that taste was the single most important cause of Coke’s decline in the market share in the late 1970s and early 1980s. A new product dubbed “New Coke” was developed that was […]

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9 Key Stages in the Marketing Research Process

I talked earlier about 20 different types of marketing research studies. Once you’ve selected one that you find interesting ask yourself two questions: first, how can you conduct your own marketing research for this study? And second, what research process are you going to follow in order to complete your project? In this post, I […]

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