Topic: marketing research


Customer Research: 4 Steps for an ‘Insights First’ Company Culture

When Staples purchased Quill.com in 1998 for $685 million, they knew they were betting on a winner. Within 10 years they grew revenue from $550 million to more than $1 billion. Quill got to be one of Staples’ top performing divisions with customer research and an ‘insights first’ culture. Jim Hall, Quill’s Research Design Manager […]

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Research Quotes: 12 Research Quotes that Will Inspire You

Being a researcher requires inspiration and constant dedication. Maintaining a high level of intensity can be extremely difficult, especially when things don’t go as planned. Sometimes it’s important to take a step back and get re-inspired about your work and nothing is better than condensed inspiration in the form of quotes. Here are 12 research […]

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Coca-Cola Lost Millions Because of This Market Research Mistake

In the mid-1980s, the Coca-Cola Company made a decision to introduce a new beverage product (Hartley, 1995, pp. 129–145). The company had evidence that taste was the single most important cause of Coke’s decline in the market share in the late 1970s and early 1980s. A new product dubbed “New Coke” was developed that was […]

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9 Key Stages in the Marketing Research Process

I talked earlier about 20 different types of marketing research studies. Once you’ve selected one that you find interesting ask yourself two questions: first, how can you conduct your own marketing research for this study? And second, what research process are you going to follow in order to complete your project? In this post, I […]

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5 Ways to Formulate the Research Problem

1. Specify the Research Objectives A clear statement defining your objectives will help you develop effective research. It will help the decision makers evaluate the research questions your project should answer as well as the research methods your project will use to answer those questions. It’s critical that you have manageable objectives. (Two or three […]

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Types of Surveys: 20 Types of Marketing Surveys

Marketing research focuses on understanding the customer, the company, and the competition. These relationships are at the core of marketing research. Companies must understand and respond to what customers want from their products. However, this relationship is always influenced by competitors and how their products are received by your market. Thus, you must clearly identify […]

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Qualtrics provides a dynamic service that allows you to organize, build, send and track emails all within the tool. The Qualtrics Mailer’s functionality helps you reach the people you need to take your survey. Because so many of our users send their surveys out via email, we thought we’d share a few ways to build […]

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