Topic: marketing


My Qualtrics Experience – Lisa Lewis – Marketing – Provo

At Qualtrics we believe in experiences. We want to provide our employees with the best employee experience possible. One way we do this is to offer to pay for an annual ‘Qualtrics Experience’. Employees can decide when, where, and how to have this experience and then let us know what they learned. This story is […]

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10 brand and marketing books to read this year

Over the last 50 years, branding has evolved from the ability to differentiate products, to giving companies personalities, to making emotional connections with consumers. Today, companies spend copious amounts of time and thousands of dollars crafting the perfect brand message for the world. Compelling brand messaging is vital to business success and the best marketers […]

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