Topic: millennials


Millennials Are Still Gender-Sensitive at Work

Millennials are changing the workplace, but old habits die hard. While gender discussions at work often revolve around wage equality or leadership opportunities, it seems that the boy’s club and girl’s club mentality follows even the youngest professionals into the workplace. Two-thirds of millennial women and 72% of men prefer to work with people of […]

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5 Must Do’s for Courting the Millennial Customer

  If you think that you can market your product or service to a Millennial the same way that you have marketed it in the past, you are mistaken. Millennials have a very different set of requirements for evaluating potential purchases than their parents and grandparents.   If you’re tempted to overlook that fact, consider […]

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