Thinking of checking up on respondent attention mid-survey to make sure that you’re getting good data? Think again. In this article, we highlight how new findings from our Qualtrics Methodology Lab are helping us to revisit and refine advice that is commonly given to survey researchers, namely the use of attention check questions to ensure […]
Modern businesses rely on technology operate more smoothly, create better relationships with both employees and customers, and ultimately to drive higher profits. Accordingly, they thrive on software that helps them track things efficiently, manage items and people, and get things done more easily. Obviously, there are thousands of different types of software and different choices […]
Instantaneous reactions are becoming the norm. Think tweets, likes, and the ever-expanding emoji screen. Certainly, customers expect us to reply as quickly as they can type on their smartphones. If they are sharing their thoughts on social media or in an email to you, these customers want an answer immediately. Sometimes sooner. You no longer […]
“Qualtrics is the most powerful and versatile survey platform on the market. . . the versatility of programming is virtually limitless; if you can think it, you can do it.” -David F., Qualtrics User and G2 Crowd member When it comes to comparing survey software and insight platforms, the people have spoken: Qualtrics […]
How you ask survey questions can make or break your data, and if you’re asking questions about sensitive topics, how you ask becomes even more critical. When answering questions about sensitive topics – such as sexual activity or drug use – people tend to give what they perceive to be a socially acceptable answer, instead […]
I talk with a lot of customers who run their own research panels. But just last week I heard a frustrated client say something I’d never heard before. She told me that she wished she’d known that “login portals are actually worthless.” There’s a better approach to keeping panel members happy, engaged and up-to-date: Intelligent Emails.
Since screen space is so limited for your mobile respondents, it’s best to design your survey to avoid scrolling as much as possible. However, generally, it’s best practice to ask questions based on bipolar constructs, which may require scrolling on some devices. So how do we reconcile these potentially competing recommendations?
You’ve worked hard to design your survey and you’re almost ready to send it out, but before you do, you’d like to test it. Pre-testing your survey can help you get an idea of the kind of responses you’re going to get and how your reports will look, which can save you a lot of time later on.
You’ve put a lot of work into writing your survey questions, choosing your Target Audience and getting your survey ready for distribution. After you hit the send button, all your respondents need to do is open the email and take your survey – that is, if you don’t get screened out by an email filter.