Emoji’s, thumbs, stars, or sliders are crowding into numbers, response boxes/bubbles, or verbal labels in online survey response options. There is a popular belief that using more media-rich survey response scales will reduce respondent burden and result in increased respondent engagement, higher participation rates, fewer drop-offs, faster survey completion, and higher data quality. While there […]
Thinking of checking up on respondent attention mid-survey to make sure that you’re getting good data? Think again. In this article, we highlight how new findings from our Qualtrics Methodology Lab are helping us to revisit and refine advice that is commonly given to survey researchers, namely the use of attention check questions to ensure […]
Modern businesses rely on technology operate more smoothly, create better relationships with both employees and customers, and ultimately to drive higher profits. Accordingly, they thrive on software that helps them track things efficiently, manage items and people, and get things done more easily. Obviously, there are thousands of different types of software and different choices […]
Instantaneous reactions are becoming the norm. Think tweets, likes, and the ever-expanding emoji screen. Certainly, customers expect us to reply as quickly as they can type on their smartphones. If they are sharing their thoughts on social media or in an email to you, these customers want an answer immediately. Sometimes sooner. You no longer […]
I talk with a lot of customers who run their own research panels. But just last week I heard a frustrated client say something I’d never heard before. She told me that she wished she’d known that “login portals are actually worthless.” There’s a better approach to keeping panel members happy, engaged and up-to-date: Intelligent Emails.
Since screen space is so limited for your mobile respondents, it’s best to design your survey to avoid scrolling as much as possible. However, generally, it’s best practice to ask questions based on bipolar constructs, which may require scrolling on some devices. So how do we reconcile these potentially competing recommendations?
You’ve put a lot of work into writing your survey questions, choosing your Target Audience and getting your survey ready for distribution. After you hit the send button, all your respondents need to do is open the email and take your survey – that is, if you don’t get screened out by an email filter.
If you’ve designed a good survey that fits your research needs and you’ve tested it on an appropriate sample of respondents, you’ll end up with plenty of solid data to sift through. But underneath your respondents’ answers, there’s a deeper level of data that can be just as valuable.
Shorter surveys generally have higher completion rates and take less time to complete. As a result, many survey designers attempt to make their surveys as short as possible. However, in many cases, asking fewer questions might actually hurt your ability to get the insights that you need from your data.