In the dark days of survey creation, survey question writing was confusing. Then came forth the 10 commandments for writing good survey questions to guide everyone from elite researchers to entry level interns in all things survey question writing. A good survey questionnaire is made (or not made) by the individual questions that constitute it. […]
It’s been said that information is power. This simple cliché underscores the market control and business success that information yields. And here’s the good news; because of the internet, gathering actionable information is easier than ever. Creating an online survey is easier than ever before. However, no matter how great your online survey software is, […]
Everyone knows that the way you phrase a question matters. “Are you crazy?” gets you a much different result then, “What did you base that on?” So don’t forget that surveys are no different in that respect than conversations. No ifs, ands, or buts about it–you must be conscious of your phrasing if you want to get the most out of your survey. Read this blog post for some quick tips to writing better survey questions.
Gathering insights isn’t as easy as simply blasting the world with another survey. Believe me. So, you need to employ some tips and tricks every now and then to enhance the survey experience, delight your respondents and help to yield better insights. One feature that can help you do just this is Piped Text. […]
You know the old saying, “Two heads are better than one.” Virtually everyone would agree that getting multiple minds on a project results in deeper thought and better insights than what’s possible working in isolation. Well, it’s no different when building surveys and analyzing results. We’re big believers in the power of collaboration, so that’s […]
According to a Gartner Technology Report, mobile devices will pass PCs to be the most common Web access tools in 2013. By 2015, over 80% of handsets in mature markets will be smartphones. Obviously, mobile experience is a big deal, and smart companies are taking note. One of these smart companies is eHarmony. Improving Customer […]
Introduction Evolve Research has been in business since 2005 specializing in research design, implementation, analysis and marketing. This innovative firm helps companies make informed decisions based on facts, rather than assumptions. Kevin Jessop is the Director of Research for Evolve. In this interview, Kevin shares how he is using internet marketing research to get valuable […]
In the last post, 4 Common Sense Tips for Creating Surveys that work, I gave 4 best practices for creating survey questions that all researchers must know. They were: keep it simple, use scales whenever possible, keep coded values consistent, and explain why. In this post I add 3 additional tips. Remember, effective survey design […]