If you have friends, you have a head start running a market-research panel. Just treat your panel like you treat your friends. Be engaging. Respect their time. Keep your promises. Help them feel special. Human relationships are complicated, and running a panel is like running thousands of different relationships, so it’s easy to make mistakes. […]
Even if you’re good at sending survey invitations without being irritating, some of your panelists will want to opt out and some emails will bounce. Knowing how to manage and limit bounces and opt-outs is an important part of panel management.
Panel member engagement is determined by the overall commitment and satisfaction of your panel members based on response rates, email open rates, unsubscription rates and incentive achievement rates. It seems like a lot to keep track of, but there are several things, that if done consistently, will increase your panel member engagement and keep your respondents excited about giving you high-quality feedback.
Here at Qualtrics, we take careful precautions to stay on the whitelists of all major email providers, but there are several steps you can take to help ensure your email’s deliverability. In this post, I’ll introduce two methods that can help keep your messages out of spam.
I talk with a lot of customers who run their own research panels. But just last week I heard a frustrated client say something I’d never heard before. She told me that she wished she’d known that “login portals are actually worthless.” There’s a better approach to keeping panel members happy, engaged and up-to-date: Intelligent Emails.
You’ve put a lot of work into writing your survey questions, choosing your Target Audience and getting your survey ready for distribution. After you hit the send button, all your respondents need to do is open the email and take your survey – that is, if you don’t get screened out by an email filter.
A profiling survey is used to collect key demographic information about newly recruited panel members (e.g. gender, age, occupation, etc.). These surveys are used to improve your panel members’ experience by adding the collected information to their profiles so you don’t annoy them by asking the same demographic questions every time you send them a survey.
Sometimes, organizations want to make sure the people they’re recruiting really want to join the panel, are high quality panel members and are real people (unfortunately, this happens). To do this, we recommend doing a double opt-in process during recruitment.
In this post we’ll learn how other organizations’ opt-in panel strategies have helped them build their panel and in return have received higher response rates, increased research capacity and faster insights.