Topic: panel management


3 Mistakes That Can Sink Your Research Panel

If you have friends, you have a head start running a market-research panel. Just treat your panel like you treat your friends. Be engaging. Respect their time. Keep your promises. Help them feel special. Human relationships are complicated, and running a panel is like running thousands of different relationships, so it’s easy to make mistakes. […]

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6 Ways to Increase Panel Member Engagement

Panel member engagement is determined by the overall commitment and satisfaction of your panel members based on response rates, email open rates, unsubscription rates and incentive achievement rates. It seems like a lot to keep track of, but there are several things, that if done consistently, will increase your panel member engagement and keep your respondents excited about giving you high-quality feedback.

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7 Letters That Can Save Your Survey Emails From Spam

Here at Qualtrics, we take careful precautions to stay on the whitelists of all major email providers, but there are several steps you can take to help ensure your email’s deliverability. In this post, I’ll introduce two methods that can help keep your messages out of spam.

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How to Keep Your Surveys Out of the Spam Folder

You’ve put a lot of work into writing your survey questions, choosing your Target Audience and getting your survey ready for distribution. After you hit the send button, all your respondents need to do is open the email and take your survey – that is, if you don’t get screened out by an email filter.

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Profiling Survey Questions: A Template You Can Use Right Away

A profiling survey is used to collect key demographic information about newly recruited panel members (e.g. gender, age, occupation, etc.). These surveys are used to improve your panel members’ experience by adding the collected information to their profiles so you don’t annoy them by asking the same demographic questions every time you send them a survey.

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