Topic: product experience

You Can’t Build Great UX Without Measuring Experience

The proof is in the pudding, or, in the case of user experience (UX), it’s in what users tell you about their experiences with your website, software, or product. If you don’t know what your users think, it’s next to impossible to decide if you are truly offering the great UX that you think you […]

Read More
Map Your Customer Experience, Then Set Your Price

For every customer you serve, you want their journeys to always end with you: on your website, in your story, or with your sales rep. To ensure their journey always ends with your company, you must deliver an optimized customer experience. Customer journey maps help you create that ideal customer experience. But they can also help […]

Read More
Experience Management at JetBlue

Experience management (XM) is a new business discipline that allows organizations to design and optimize product, customer, employee, and brand experiences. JetBlue, JD Power’s North America’s 2016 satisfaction leader among low cost carriers, uses Qualtrics XM™ as their platform of record to collect, analyze and act on customer and employee feedback across the company. Before […]

Read More