Topic: Product Manager

3 Steps to Successful Product Concept Testing

In the 1950’s, Ford invested $350 million ($3.1 billion in today’s rates) in the Edsel. The company ran consumer polls, but managers ignored the research. Instead, they ran a hype-filled marketing campaign. When the product launched, even its revolutionary features like Teletouch transmission and electronic controls were not enough to save it. The Edsel was […]

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‘Why Qualtrics’ Jamie M. – CX Product Manager – Provo

Describe Qualtrics to a candidate in 3 words! Plucky, passionate, persistent What is your ‘why’? Why do you do what you do… Working in technology, women in technology, getting more women in technology (there’s a theme here) by speaking at industry, local, and national events. Investing a ton of work and heart in the Qualtrics […]

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