Topic: qualtrics products


An Introduction to MaxDiff Analysis & Design

This is a guest post by Tim Daly, an Assistant Professor of Marketing at Zayed University, Dubai. You can reach Tim directly via email at tim.daly@zu.ac.ae and on Twitter @tmdalyu Hidden away at the bottom of the Matrix Table in the survey question options is the MaxDiff question type. This low-key entrance belies the usefulness and […]

Read More
360s Gone Wrong: Closing the Gap Between Hope and Reality

Guest Contributor: Scott Erker, PhD SVP Selection Solutions – DDI   “Champions eat feedback for breakfast.” In the business world where learning and continuous improvement are necessary for survival, feedback (and the subsequent actions people take to improve!) are central to success. Many organizations have turned to 360 degree or multi-source feedback programs as standard […]

Read More
Why We Love Piped Text (And You Should, Too!)

Gathering insights isn’t as easy as simply blasting the world with another survey. Believe me. So, you need to employ some tips and tricks every now and then to enhance the survey experience, delight your respondents and help to yield better insights. One feature that can help you do just this is Piped Text.   […]

Read More

You know the old saying, “Two heads are better than one.” Virtually everyone would agree that getting multiple minds on a project results in deeper thought and better insights than what’s possible working in isolation. Well, it’s no different when building surveys and analyzing results. We’re big believers in the power of collaboration, so that’s […]

Read More