Topic: research innovation


Fast academic research: Putting insights to work at Griffith University

When Qualtrics launched in 2002 the platform was predominantly used for academic research. The platform transformed the research process with advanced functionalities and analytics enabling academics to carry out sophisticated research that had previously been too complex. Almost two decades later Qualtrics continues to power countless academic research breakthroughs. Education institutions across the globe rely […]

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23 market research thought leaders to follow on Twitter

Without data and market research, you wouldn’t be able to provide a great employee, brand, product, or customer experience because you couldn’t understand how to accomplish it. Sure, you could make your best guess, but in today’s competitive landscape, guessing will not cut it. Data is the driving force in your company and you can […]

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How L.L. Bean Swipes Right With Tinder-style Customer Surveys

L.L. Bean tests a Tinder-style survey and learns that it yields a more enjoyable user experience – and results the company is putting to use. 106-year-old L.L.Bean is a pioneer in delivering remarkable customer experiences. From their handcrafted, Made-in-Maine, Bean Boots to their 24/7/365-day-open flagship store, L.L.Bean has built a sustainable business by offering high-quality […]

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