Topic: research insights


23 market research thought leaders to follow on Twitter

Without data and market research, you wouldn’t be able to provide a great employee, brand, product, or customer experience because you couldn’t understand how to accomplish it. Sure, you could make your best guess, but in today’s competitive landscape, guessing will not cut it. Data is the driving force in your company and you can […]

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Optimal Scale Labels: Why They Matter

Last week, we discussed how many scale points to use and when. We also noted that you’ll get the best data when you verbally label every point. So, how should you go about labeling them?

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Sources of Error in Survey Research

Survey errors reduce, but don’t necessarily eliminate, our ability to accurately make inference to the larger population. Consequently, understanding survey errors is key to understanding survey data quality.

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