Without data and market research, you wouldn’t be able to provide a great employee, brand, product, or customer experience because you couldn’t understand how to accomplish it. Sure, you could make your best guess, but in today’s competitive landscape, guessing will not cut it. Data is the driving force in your company and you can […]
Survey errors reduce, but don’t necessarily eliminate, our ability to accurately make inference to the larger population. Consequently, understanding survey errors is key to understanding survey data quality.