Topic: research methods


6 Key stages in product research you need to get right

In the 1990’s credit card giant American Express analyzed their customer base and recognized that many of their customers were business professionals who valued points for airlines and hotel stays. From that research, American Express created a new line of products geared towards this segment. Today, these credit cards are still among American Express’s most […]

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Market Research: Safety Not Always in Numbers

Albert Einstein once said, “Not everything that can be counted counts, and not everything that counts can be counted.” Although many market research experts would say that quantitative research is the safest bet when one has limited resources, it can be dangerous to assume that it is always the best option. QUANTITATIVE VS. QUALITATIVE: THE […]

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