Topic: research


Customer Research: 4 Steps for an ‘Insights First’ Company Culture

When Staples purchased Quill.com in 1998 for $685 million, they knew they were betting on a winner. Within 10 years they grew revenue from $550 million to more than $1 billion. Quill got to be one of Staples’ top performing divisions with customer research and an ‘insights first’ culture. Jim Hall, Quill’s Research Design Manager […]

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Why Survey Design Theory Should Matter to You

The survey is the heart of any survey research project. Whether it’s an intercept survey, a survey of the general population, or a survey of customers or employees, the way you design your survey plays a critical role in shaping the quality of the data and insights that you’ll get.   Because people ask each […]

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Qualtrics and MDed Partner to Improve At-Risk Youths’ Futures

The numbers are staggering. Juvenile courts in the U.S. handle an estimated 1.4 million criminal cases annually. On any given day our juvenile detention facilities hold approximately 100,000 juvenile offenders. Meanwhile, more than 400,000 youths are in foster care, and more than 50,000 are in Residential Treatment facilities for drug use and mental health challenges. All […]

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Two More Tips for Asking Sensitive Survey Questions

How you ask survey questions can make or break your data, and if you’re asking questions about sensitive topics, how you ask becomes even more critical.   When answering questions about sensitive topics – such as sexual activity or drug use – people tend to give what they perceive to be a socially acceptable answer, instead […]

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Why Educators Need to Change Their Approach to Growth Mindset

According to Carol Dweck, telling your child he or she is smart may actually limit their potential.   In her book Mindset: The New Psychology of Success, which was first published in 2006, Dweck introduces her “growth mindset” theory. Educators, schools, and districts have since latched onto her work, incorporating a mindset that encourages educators […]

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How to Connect the Dots on Irrational Customer Behavior

I was traveling this weekend and I needed to drop off a package on my way to the airport for my return flight. Because I was in a hurry, I stopped by the business center in my hotel to see if they could give the package to UPS for me.   “Sure,” the receptionist said. […]

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Three Ways to Show Your Respondents That You Appreciate Them

What were you grateful for this Thanksgiving? Each year I remind myself to be thankful for my survey respondents, who donate their time and give me valuable data for relatively little in return.   A survey is a touch point between your organization and a group of people that you are interested in knowing more about. This […]

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