Topic: research


10 Powerful Quotes on Leadership to Inspire Your Organization

A primary focus of an employee experience program is career and leadership development for employees, Qualtrics does this using our 360-degree feedback software. In the spirit of leadership development, we gathered a few quotes about leadership from noteworthy leaders, helping us define what separates good leaders from great ones. Share these leadership quotes with your team members and managers […]

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Learn the ‘Hook Model’ at Qualtrics Master Sessions

Instagram has ridden the modern fear of missing out (FOMO) higher than any other service. But it’s not just the fear of missing your friend’s moody cloud picture. It’s also the fear of missing out on the shareable moments from your own day. In Nir Eyal’s ‘Hook Model’ outlined in Hooked: How to Build Habit-Forming Products, […]

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Qualtrics Research Core earns top customer rankings in Capterra reviews

The people have spoken, and our favorite reviews always come directly from our users. Out of 300 research software vendors in Capterra’s latest 2018 rankings, Qualtrics was one of the only providers to earn a Top 20 ranking in all three of the scored categories: Most User Friendly, Most Affordable, and Most Popular. Capterra User […]

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Customer Research: 4 Steps for an ‘Insights First’ Company Culture

When Staples purchased Quill.com in 1998 for $685 million, they knew they were betting on a winner. Within 10 years they grew revenue from $550 million to more than $1 billion. Quill got to be one of Staples’ top performing divisions with customer research and an ‘insights first’ culture. Jim Hall, Quill’s Research Design Manager […]

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Why Survey Design Theory Should Matter to You

The survey is the heart of any survey research project. Whether it’s an intercept survey, a survey of the general population, or a survey of customers or employees, the way you design your survey plays a critical role in shaping the quality of the data and insights that you’ll get.   Because people ask each […]

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Why Educators Need to Change Their Approach to Growth Mindset

According to Carol Dweck, telling your child he or she is smart may actually limit their potential.   In her book Mindset: The New Psychology of Success, which was first published in 2006, Dweck introduces her “growth mindset” theory. Educators, schools, and districts have since latched onto her work, incorporating a mindset that encourages educators […]

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Three Ways to Show Your Respondents That You Appreciate Them

What were you grateful for this Thanksgiving? Each year I remind myself to be thankful for my survey respondents, who donate their time and give me valuable data for relatively little in return.   A survey is a touch point between your organization and a group of people that you are interested in knowing more about. This […]

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