When Staples purchased Quill.com in 1998 for $685 million, they knew they were betting on a winner. Within 10 years they grew revenue from $550 million to more than $1 billion. Quill got to be one of Staples’ top performing divisions with customer research and an ‘insights first’ culture. Jim Hall, Quill’s Research Design Manager […]
The survey is the heart of any survey research project. Whether it’s an intercept survey, a survey of the general population, or a survey of customers or employees, the way you design your survey plays a critical role in shaping the quality of the data and insights that you’ll get. Because people ask each […]
How you ask survey questions can make or break your data, and if you’re asking questions about sensitive topics, how you ask becomes even more critical. When answering questions about sensitive topics – such as sexual activity or drug use – people tend to give what they perceive to be a socially acceptable answer, instead […]
If you’re a discerning potato chip fan, maybe you remember coming across these unusual flavors on grocery shelves back in 2012: Sriracha, Chicken & Waffles and Cheesy Garlic Bread. What did these flavors have in common? They were dreamed up by Lay’s customers during Lay’s first U.S.-based “Do Us a Flavor” campaign. Millions of […]
According to Carol Dweck, telling your child he or she is smart may actually limit their potential. In her book Mindset: The New Psychology of Success, which was first published in 2006, Dweck introduces her “growth mindset” theory. Educators, schools, and districts have since latched onto her work, incorporating a mindset that encourages educators […]
What were you grateful for this Thanksgiving? Each year I remind myself to be thankful for my survey respondents, who donate their time and give me valuable data for relatively little in return. A survey is a touch point between your organization and a group of people that you are interested in knowing more about. This […]
Panel member engagement is determined by the overall commitment and satisfaction of your panel members based on response rates, email open rates, unsubscription rates and incentive achievement rates. It seems like a lot to keep track of, but there are several things, that if done consistently, will increase your panel member engagement and keep your respondents excited about giving you high-quality feedback.