Are you using research and insights to cut through the noise and build a brand that truly stands out? This is the question Steve Lockwood, Head of Insights and Marketing Analytics at Australia’s largest online comparison site Finder, is on a mission to solve. He’s not alone either, with more research analysts coming forward to […]
Over the past few months we’ve been rolling out some exciting new updates to Research Core with everything from a new Facebook Messenger integration to smarter surveys thanks to a little help from AI. Here’s a run-down of some of the best new features on the platform. If you want to find out more about […]
What is your ‘why’? I moved from my previous position as a Quality Assurance Officer to Product Specialist. My previous job was a very stable position however it was very repetitive work every day, which is not challenging enough to bring me enough motivation to fully engage with my work. The reason I moved into […]
A primary focus of an employee experience program is career and leadership development for employees, Qualtrics does this using our 360-degree feedback software. In the spirit of leadership development, we gathered a few quotes about leadership from noteworthy leaders, helping us define what separates good leaders from great ones. Share these leadership quotes with your team members and managers […]
With access to your own research panel you can do more research, gain faster insights, increase response rates, and build rich respondent profiles. But before you can benefit from your own panel, you have to build it.
One of the more common mistakes survey writers make is including a “don’t know” or “no opinion” response. Doing so provides an easy way for respondents to avoid engaging with the subject of the question.