Even for experienced researchers, intuition about survey design often runs counter to best practices outlined in survey methodology literature. One of the question types that we see used in web surveys most frequently is a particularly problematic type known as the grid or matrix question type. In some cases, researchers use grid questions […]
Since screen space is so limited for your mobile respondents, it’s best to design your survey to avoid scrolling as much as possible. However, generally, it’s best practice to ask questions based on bipolar constructs, which may require scrolling on some devices. So how do we reconcile these potentially competing recommendations?
Think of all the tasks we use our phones or tablets for these days—from filling out applications, to coordinating travel arrangements, to catching up on favorite shows. When you ask people to take an online survey, you should expect that a significant portion of your respondents will complete the survey on a mobile device.
Running your survey through a series of tests to check for potential problems can save you a lot of headaches down the road and ensure that you get the data that you want. In this post we discuss six different strategies for testing surveys before starting your data collection.