Topic: survey methodology


Using Attention Checks in Your Surveys May Harm Data Quality

Thinking of checking up on respondent attention mid-survey to make sure that you’re getting good data? Think again. In this article, we highlight how new findings from our Qualtrics Methodology Lab are helping us to revisit and refine advice that is commonly given to survey researchers, namely the use of attention check questions to ensure […]

Read More
Introducing the Research Success Kit

We’re pleased to present the Research Success Kit. Whether you’re new to research or a seasoned veteran, we’ve created this kit to help you make your next project the most impactful one you’ve ever conducted. The content you’ll find in the kit has been produced with input from leading researchers to help you address today’s […]

Read More
Survey Speeding, Part 2: Designing Surveys to Avoid Harm

Previously we highlighted some of the concerns surrounding people that appear to respond very quickly to surveys. While concerns about survey speeding are valid, there are indications that the solution is not to simply throw out these respondents from your dataset.   Despite the evidence that speeders don’t really appear to be doing that much […]

Read More
Survey Speeding, Part 1: Is It Harmful or Harmless?

If you’ve ever looked at completion times for individual questions or an entire questionnaire, you’ve probably noticed that there can be a lot of variation. Some respondents are slower than you expect, some are in your expected range, and some are faster than you expect. If the fast completion times trouble you in particular, you’re […]

Read More

More than 20 percent of your respondents are taking your surveys on a mobile device. That’s a big chunk of your audience. With that in mind, it pays to design your survey in a way that will be friendly for mobile users. Last week’s tips for mobile-friendly survey design were so popular that we’ve decided to follow-up with additional recommendations that will help you collect the best possible data from your mobile respondents.

Read More
4 Easy Ways to Optimize Your Survey for Mobile Devices

Think of all the tasks we use our phones or tablets for these days—from filling out applications, to coordinating travel arrangements, to catching up on favorite shows. When you ask people to take an online survey, you should expect that a significant portion of your respondents will complete the survey on a mobile device.

Read More