Thinking of checking up on respondent attention mid-survey to make sure that you’re getting good data? Think again. In this article, we highlight how new findings from our Qualtrics Methodology Lab are helping us to revisit and refine advice that is commonly given to survey researchers, namely the use of attention check questions to ensure […]
Over the past few weeks, we’ve talked about getting in your respondent’s heads, the threats posed by acquiescence bias, ‘don’t know’ responses, straightlining, and selecting the first acceptable response option. These threats are predicted and described by the theory of survey satisficing.