The polling industry is reeling after the 2016 election. While the absolute level of errors was not unreasonable for most of the polls (between 3-4 percentage points), those errors were not randomly distributed, and in fact nearly all of the polls missed in the same direction—favoring Hillary Clinton over Donald Trump. When errors point in […]
Have you ever been following navigation instructions while driving and wished that an instruction or street sign would’ve been more clear or specific? Maybe you couldn’t tell in time which lane led to that “slight left” you were supposed to take, and that miscue put you on the wrong route. Similarly, improperly labeled response […]
How you ask survey questions can make or break your data, and if you’re asking questions about sensitive topics, how you ask becomes even more critical. When answering questions about sensitive topics – such as sexual activity or drug use – people tend to give what they perceive to be a socially acceptable answer, instead […]
What were you grateful for this Thanksgiving? Each year I remind myself to be thankful for my survey respondents, who donate their time and give me valuable data for relatively little in return. A survey is a touch point between your organization and a group of people that you are interested in knowing more about. This […]
Since screen space is so limited for your mobile respondents, it’s best to design your survey to avoid scrolling as much as possible. However, generally, it’s best practice to ask questions based on bipolar constructs, which may require scrolling on some devices. So how do we reconcile these potentially competing recommendations?
Have you ever had one of those moments where you think to yourself, “How did I not know this before?” In one of our recent webinars, we uncover some of our favorite features of Research Suite to help you make a bigger impact in your research. Today we’re highlighting one of our favorite tips from the webinar — embedding a video into your survey.
The thing is, you actually get more out of each respondent when you don’t tax their patience and fray their attention. Simply put, you get a far greater percentage of people to finish a survey if it’s short and to the point.
Everyone knows that the way you phrase a question matters. “Are you crazy?” gets you a much different result then, “What did you base that on?” So don’t forget that surveys are no different in that respect than conversations. No ifs, ands, or buts about it–you must be conscious of your phrasing if you want to get the most out of your survey. Read this blog post for some quick tips to writing better survey questions.