Creating online surveys is as much an art as it is a science. It involves attention to detail in the design and flow of your survey questionnaire. Creating an effective survey that yields actionable insights can be difficult, but with the right how-to advice, it doesn’t have to be. Effective survey design and flow gives […]
The written questionnaire is the heart and soul of any survey research project. Most companies are not able to see the customer’s buying experience the way they can see them walk around a physical store, so gathering that data through online questionnaires is imperative. Otherwise you’re shooting in the dark. The way you design your […]
Thinking of checking up on respondent attention mid-survey to make sure that you’re getting good data? Think again. In this article, we highlight how new findings from our Qualtrics Methodology Lab are helping us to revisit and refine advice that is commonly given to survey researchers, namely the use of attention check questions to ensure […]
The polling industry is reeling after the 2016 election. While the absolute level of errors was not unreasonable for most of the polls (between 3-4 percentage points), those errors were not randomly distributed, and in fact nearly all of the polls missed in the same direction—favoring Hillary Clinton over Donald Trump. When errors point in […]
Have you ever been following navigation instructions while driving and wished that an instruction or street sign would’ve been more clear or specific? Maybe you couldn’t tell in time which lane led to that “slight left” you were supposed to take, and that miscue put you on the wrong route. Similarly, improperly labeled response […]
How you ask survey questions can make or break your data, and if you’re asking questions about sensitive topics, how you ask becomes even more critical. When answering questions about sensitive topics – such as sexual activity or drug use – people tend to give what they perceive to be a socially acceptable answer, instead […]
What were you grateful for this Thanksgiving? Each year I remind myself to be thankful for my survey respondents, who donate their time and give me valuable data for relatively little in return. A survey is a touch point between your organization and a group of people that you are interested in knowing more about. This […]
Since screen space is so limited for your mobile respondents, it’s best to design your survey to avoid scrolling as much as possible. However, generally, it’s best practice to ask questions based on bipolar constructs, which may require scrolling on some devices. So how do we reconcile these potentially competing recommendations?