Topic: survey tips


5 Common Errors in the Research Process

Designing a research project takes time, skill and knowledge. If you don’t go into the process with a clear goal and methods, you’ll likely come out with skewed data or an inaccurate picture of what you were trying to accomplish. With Qualtrics survey software, we make the survey creation process easier, but still you may […]

Read More
How To Measure Service Quality

In 2019, it’s imperative that you provide excellent service to your customers. With a wealth of competition, companies that don’t compete on customer experience will lose customers to those that are continually delighting and providing a high quality of service. However, even companies that understand the need to provide exemplary experiences have a hard time […]

Read More
The 10 commandments for writing good surveys and questions

In the dark days of survey creation, survey question writing was confusing. Then came forth the 10 commandments for writing good survey questions to guide everyone from elite researchers to entry level interns in all things survey question writing. A good survey questionnaire is made (or not made) by the individual questions that constitute it. […]

Read More
Survey Questions 101: Do You Make These 7 Mistakes?

Details, details, details. Creating surveys that yield actionable insights is about details. And writing effective survey questions is the first step. We see common mistakes that keep survey questions from being effective all the time. These problems span various survey question types from rating scale questions to open-ended to multiple choice. Here are the 7 […]

Read More
An Introduction to MaxDiff Analysis & Design

This is a guest post by Tim Daly, an Assistant Professor of Marketing at Zayed University, Dubai. You can reach Tim directly via email at tim.daly@zu.ac.ae and on Twitter @tmdalyu Hidden away at the bottom of the Matrix Table in the survey question options is the MaxDiff question type. This low-key entrance belies the usefulness and […]

Read More
Demographic Survey Questions that Yield Valuable Insights

Have you ever noticed how television commercials change based on the program you’re watching? You wouldn’t expect to see a children’s toy commercial late at night, beer commercials during Saturday morning cartoons, or a sports figure during afternoon soap operas. Smart advertisers use demographics to target commercials in order to get the most bang for […]

Read More
Create A Survey With These 4 Common Sense Tips

Creating online surveys is as much an art as it is a science. It involves attention to detail in the design and flow of your survey questionnaire. Creating an effective survey that yields actionable insights can be difficult, but with the right how-to advice, it doesn’t have to be. Effective survey design and flow gives […]

Read More
How to Write Good a Questionnaire

The written questionnaire is the heart and soul of any survey research project. Most companies are not able to see the customer’s buying experience the way they can see them walk around a physical store, so gathering that data through online questionnaires is imperative. Otherwise you’re shooting in the dark. The way you design your […]

Read More