Topic: surveys


15 Survey Questions For B2B Buyer Persona Success

No one ever built a successful buyer B2B persona framework by guessing. In fact, building your buyer personas without research is the good way to fail. If your buyer personas are off, your product will be off. Your message will be off. Your brand will be off. Your customer experience will be off. This all […]

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Why Using Grid Questions Is Probably Hurting Your Data

Even for experienced researchers, intuition about survey design often runs counter to best practices outlined in survey methodology literature. One of the question types that we see used in web surveys most frequently is a particularly problematic type known as the grid or matrix question type.     In some cases, researchers use grid questions […]

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Optimal Scale Labels: Why They Matter

Last week, we discussed how many scale points to use and when. We also noted that you’ll get the best data when you verbally label every point. So, how should you go about labeling them?

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Sources of Error in Survey Research

Survey errors reduce, but don’t necessarily eliminate, our ability to accurately make inference to the larger population. Consequently, understanding survey errors is key to understanding survey data quality.

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