You’ve put a lot of work into writing your survey questions, choosing your Target Audience and getting your survey ready for distribution. After you hit the send button, all your respondents need to do is open the email and take your survey – that is, if you don’t get screened out by an email filter.
A profiling survey is used to collect key demographic information about newly recruited panel members (e.g. gender, age, occupation, etc.). These surveys are used to improve your panel members’ experience by adding the collected information to their profiles so you don’t annoy them by asking the same demographic questions every time you send them a survey.