I’m going to give you a phrase and you say the first thing that comes to mind. Ready? “Government services.” Okay, let me guess—excellent, efficient or fast probably weren’t the words you landed on. You’ve had enough interactions with the DMV or other government entities to know that lengthy processes and lack of […]
Panel member engagement is determined by the overall commitment and satisfaction of your panel members based on response rates, email open rates, unsubscription rates and incentive achievement rates. It seems like a lot to keep track of, but there are several things, that if done consistently, will increase your panel member engagement and keep your respondents excited about giving you high-quality feedback.
You’ve put a lot of work into writing your survey questions, choosing your Target Audience and getting your survey ready for distribution. After you hit the send button, all your respondents need to do is open the email and take your survey – that is, if you don’t get screened out by an email filter.
A profiling survey is used to collect key demographic information about newly recruited panel members (e.g. gender, age, occupation, etc.). These surveys are used to improve your panel members’ experience by adding the collected information to their profiles so you don’t annoy them by asking the same demographic questions every time you send them a survey.
People often ask us about the difference between the default Panels tab in Research Suite and the Qualtrics Target Audience Platform. While both help you upload email respondent lists, Target Audience takes things a step further than the Panels tab.