Topic: X4 Summit


Brand-building tips from Stance founder and CEO Jeff Kearl

 The answer to a single question can determine your brand’s success for years to come. “What is the nature of your business?” Your answer tells consumers how your brand is different to competitors. Of course you could compete on price – but saturated and competitive markets mean you would ultimately be in a race to […]

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Can banks take on big tech and win? Hear the answer from BBVA

The banking world is undergoing a seismic shift, as challenger banks and fintechs strike at the very foundations of the old financial world. Digitalization has changed how customers interact with banks, and some established names have been caught out, opening the door to disruptors who can offer a better customer experience. The Spanish bank BBVA […]

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7 tips from CBS to help your C-Suite understand and appreciate data

The C-Suite used to tolerate a little more ambiguity when it came to insights and market research. In a time before big data, they’d accept an insights team saying that the data “probably” means XYZ will happen. Today, every company is blessed with an abundance of data, and as a result executives expect a higher […]

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New at X4: See the Employee Experience innovations from X4 2019

X4 2019 saw HR professionals from around the world gather to hear from the brands creating breakthroughs in Experience Management including Patagonia, Sephora, Zillow Group, Riot Games and Coca-Cola. It was also a chance to showcase some of the latest innovations on the Employee Experience Platform designed to help you get to breakthrough insights and […]

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International Women’s Day – Let’s Keep the Conversation Going!

A message from our Women’s Network Leader – Jessica Nava This past Friday Qualtrics hosted our first ever X4 Experience Day at Provo HQ. We were able to introduce attendees to the Qualtrics way of life and how our success stems from our culture and values. Upon arrival, attendees were taken on group tours and […]

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Check out all the customer experience innovations from X4 2019

X4 2019 saw over 10,000 of the world’s Experience Management leaders gather in Salt Lake City for the biggest XM event ever seen. And for customer experience teams it was a chance to get a look at the latest innovations on the Qualtrics Customer Experience Management Platform™ that are helping transform how the world’s most […]

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X4 2019 recap, day two: was that okay?

Part of the problem with booking X4 keynote sessions to follow icons like Sir Richard Branson and President Barack Obama, is that they are undoubtedly tough acts to follow. But not if you’re—you know—Oprah. (more on her incredible keynote later) First, an admission: even after a great first day, we had room to improve the […]

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