Topic: XM


Advancing our Investment in the Qualtrics-Salesforce Integration to Accelerate your XM Transformation

Experience Management (XM) is transformational when it becomes part of the day-to-day operations of your business, embedded at every level of the organization. We’re seeing firsthand just how powerful it is, as breakthrough brands like American Express, BMW, and JetBlue are integrating experience data into their existing systems and processes and bringing customer data together […]

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The ultimate guide to X4 Summit: Your guide to an unforgettable experience

It’s back! The greatest gathering of Experience Management professionals on the planet returns for 2020 – bigger, better and more memorable than ever. As you start planning your trip, here’s our guide to getting the most out of your X4 2020 experience. Where and when? First things first, let’s make sure you have the basics […]

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CoreXM, the Foundation of Experience Management

Every industry evolves. The music industry went from eight-tracks to streaming services. TV went from broadcast to Netflix. Phones went from bricks to small computers that fit in your pocket. Even cars have evolved from Model Ts to autonomous vehicles. Pick any industry and you’ll find an evolution from the old way of thinking to […]

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How food packaging giant Tetra Pak combines X- and O-Data

Look around your kitchen and you’re likely to find at least one bit of Tetra Pak packaging. The company’s patented cartons are up there with soda cans in terms of instant recognition. That ubiquity has turned the humble product into a bit of an icon – so much so that the company’s most-popular carton design […]

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3 ways AI will help you break through in the Experience Economy

The Experience Economy is changing the way businesses operate across the globe. Organizations are judged by the experiences they deliver across the 4 core pillars of business – customer, product, employee, and brand. And while 80% of CEOs believe their business delivers a superior experience, only 8% of their customers agree. At Qualtrics, we call […]

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A peek into the future with the godfather of the Experience Economy

When Joe Pine and James Gilmore first coined the phrase ‘the experience economy’ over 20 years ago, they started a revolution that would see tens of thousands of businesses transform how they operate in order to go beyond goods and services to start selling ‘experiences.’ We caught up with Joe Pine to find out more […]

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Meet the ‘X-Suite’ – the job roles shaping Experience Management

As more and more organizations look to Experience Management (XM) to grow their organizations, the c-suite is evolving to put ‘experiences’ front and centre and make sure XM gets visibility and support at the highest levels. It’s led to a new breed — the X-Suite — taking its seat at the top table to help […]

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Bringing together the most powerful X and O systems for world-class CX

Qualtrics and SAP Introduce Four CustomerXM Solutions to SAP C/4HANA The experience economy has changed the way businesses compete – it’s not just about products and services anymore. It’s about experiences. Experiences drive customer expectations, brand perceptions and can make or break an organization’s success. That’s why every organization needs tools to help them better […]

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