Academic Experience

Must-see education sessions at X4 2020

It’s the biggest Experience Management event in the world, so you won’t be short of things to see. Check out our guide to the must-see sessions for education professionals at X4. There’s stories of XM in action, thought leadership from the education institutes leading the way in XM, and much, much more.

Jump straight to:

Morning mainstage inspiration

World-class thought leadership

What’s new in XM?

Get hands on with the technology

Take a deep dive into your industry

Hear from breakthrough brands

Morning mainstage inspiration

Each day at X4 kicks off with a morning of inspiration on mainstage. Wednesday sees the event kick off with Qualtrics CEO Ryan Smith, Oscar-winning actor Matthew McConaughey, Co-founders of Magnolia  Chip and Joanna Gaines, Co-founder and ceo of The Character Lab Angela Duckworth and of course former First Lady, Michelle Obama.

And that’s just day 1! Thursday will see Ryan Smith return to the mainstage, alongside talkshow legend Ellen Degeneres and renowned researcher and author of no fewer than 5 New York Times bestsellers, Brené Brown.

Take an XM deep-dive into Education

Learn how Character Lab is increasing the quality and relevance of school-based research on character development by incorporating the student and educator voice in the study design process. Dr. Brian Galla from the University of Pittsburgh will share key insights from his work on social media and self-control in the classroom. See how the collaboration between researchers and educators can lead to breakthroughs in the classroom.

15:00-15:45 // Thurs, March 11 // Growth Shop

Take your XM program to a new level with world-class thought leadership

The greatest minds in XM will take to the XM Institute Theater every afternoon for a series of sessions that will help you mature your program, including:

The Human Experience Cycle

Bruce Temkin, Director of the XM Institute

Whether its customers, employees, products, or brands, every experience is built around one thing — people. Join industry visionary Bruce Temkin to explore the Human Experience Cycle (HxC) and how it impacts every part of our lives.

13:30-13:50 // Weds, March 11 // XM Institute Theater 

Hitting fast forward on customer experience

Moira Dorsey, XM Scientist

Ask any exec and they’ll tell you they want to lead their industry in customer experience. But why the slow progress? And what do you need to focus on to really deliver breakthrough experiences for your customers? Join Moira Dorsey to learn how to build your CX roadmap and plan your path to CX maturity.

15:00-15:20 / Weds, March 11// XM Institute Theater

Don’t measure. Do.

Leonie Brown, XM Scientist

Want to know if you’re doing badly? Or maybe just not as badly as your competitors? Or do you want to really deliver breakthrough experiences for your customers and employees? Then it’s time to take action. Find out how moving away from the metrics and towards a culture of action can help you become an XM master.

14:10-14:30 / Thurs, March 12 // XM Institute Theater

XM leadership - taking the whole company with you

Aimee Lucas, Principal XM Catalyst, XM Institute

When XM is truly embedded across an organization, you need a governance structure to manage it. Find out how to design a governance model that sets you up to ignite momentum and get the whole organization delivering XM breakthroughs.

15:10-15:30 // Thurs, March 12 // XM Institute Theater

See what’s new in Experience Management

Take a look at the trends shaping customer, product, employee, and brand experience in our mainstage keynotes from the Qualtrics teams.

They’ll be taking to the mainstage in the afternoon to explore how the landscape is shifting in XM and show some of the innovations on the XM Platform that will change how you work in 2020.

  • Brand + Product Experience - 14:00 // Weds, March 11
  • Employee Experience - 16:00 // Weds, March 11
  • Customer Experience - 14:00 // Thurs, March 12
  • Experience Management - 16:00 // Thurs, March 12

Get hands-on with the tech enabling XM breakthroughs

When the morning mainstage sessions end, we’ll be opening the doors to the Growth Shop — your place to learn how to grow your XM program with Qualtrics.

There’s a rolling agenda each day of demonstrations and short classes for brand and marketing teams:

Managing XM at Scale

Enable the entire organization to get started with Experience Management by mastering the governance and controls built into the XM Platform and designed to help you scale quickly and securely.

13:00-13:30 // Weds, 11 March // Growth Shop

Stats iQ: Uncover breakthrough insights from your data

Meet your in-house team of data scientists. Join us for a deep dive into Stats iQ and find out how you can use it to go from research data to breakthrough insights

13:30-14:00 // Thurs, 12 March // Growth Shop

Turn employees into advocates and make the customer voice louder than ever

Your frontline employees know your customers better than anyone. Learn how to make the most of this by capturing and measuring customer feedback, so you can focus on what matters and take action.

15:30-15:50 // Weds, 11 March // Growth Shop

Create an unmatched connected customer experience

The end of the one-size-fits-all approach to CX. See how delivering real-time, 1-to-1 personalized experiences across touchpoints can drive measurable benefits for your company.

16:00-16:20 // Thurs, 12 March // Growth Shop

Access deep customer intelligence, at scale - no surveys required

Learn how to create a system of action by understanding your customers at the deepest level possible, uncovering insights that a single point CRM solution or master data platform could never provide

17:00-17:20 // Weds, 11 March // Growth Shop

Go behind the stories from breakthrough government and public sector organizations

Want to hear how some of the most successful healthcare brands made their breakthroughs? Join our 45 minute sessions at 14:00 and 16:00 each day to go behind the breakthroughs with the people leading XM programs at some of the most successful government and public sector organizations in the world.

Here’s a few must-see sessions for each day:

Measure what matters: Closing gaps from admission to graduation

Dr Karla Fisher, Provost, Maricopa Community College

How do you provide an exceptional student experience to over 200,000 students across 10 colleges? Learn how to drive student success by identifying program goals, mapping out the student journey, and engaging employees - and close the gap on the student experience.

14:00 // Weds, March 11  

Uniting and engaging employees, students, and parents

Marci Clemen, Coordinator of Data Analytics, Kristina Ramos, Director of Personnel + Dr. Joe Kelly, Director of School Improvement, Antelope Valley Union High School District

A productive learning environment needs engagement from all sides. Discover how bringing employee, student, and parent experiences together is helping to deliver breakthrough results for students.

14:00 // Thurs, March 11

The digital student revolution

Eric Fotheringham, Director of Strategic Academic Initiatives, University of North Carolina

See how the University of North Carolina's digital transformation helped connect with non-traditional students by embracing an omni-channel approach to education.

16:00 // Thurs, March 12

Inside Detroit Public Schools’ 5-yr turnaround

Elizabeth Cutrona, Chief Strategy Officer

Learn from Detroit Public Schools' leaders, whose 5-year turnaround plan took creative approaches to everything from student experience to employee retention.

16:00 // Thurs, March 12

That’s just a taster of some of the sessions at X4 2020 — there are over 120 sessions to choose from over the 3 days of the event, you can find all the details in the full agenda.


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