Experience Management

24 must-see tech sessions at X4 2020

Get the inside track from innovators at the world’s largest and most disruptive tech, media and telecom brands, industry experts, and the world’s experience management leaders at X4 Summit 2020.

You’ll find it all at X4 – stories from the brands using XM to deliver breakthrough results, thought leadership from the best in the business, and an inside look at the tech helping XM professionals reach new heights in employee experience.

As you plan out your days at X4, here’s a look at some of the sessions we recommend to help you come away from the event with all the inspiration and practical tips you need for your next breakthrough.

Jump straight to:

Morning mainstage inspiration

World-class thought leadership

Get hands on with the technology

Hear from breakthrough brands

Morning mainstage inspiration

Each day at X4 kicks off with a morning of inspiration on mainstage. Wednesday sees the event kick off with Qualtrics CEO Ryan Smith, Oscar-winning actor Matthew McConaughey, Co-founders of Magnolia  Chip and Joanna Gaines, Co-founder and CEO of The Character Lab Angela Duckworth and of course former First Lady, Michelle Obama.

And that’s just day 1! Thursday will see Ryan Smith return to the mainstage, alongside talkshow legend Ellen Degeneres and renowned researcher and author of no fewer than 5 New York Times bestsellers, Brené Brown.

Take your XM program to a new level with world-class thought leadership

The greatest minds in XM will take to the XM Institute Theater every afternoon for a series of sessions that will help you mature your program, including:

The Human Experience Cycle

Bruce Temkin, Director of the XM Institute

Whether its customers, employees, products, or brands, every experience is built around one thing — people. Join industry visionary Bruce Temkin to explore the Human Experience Cycle (HxC) and how it impacts every part of our lives.

13:30-13:50 // Weds, March 11 // XM Institute Theater 

We’re all digital now

Juliana Holterhaus, XM Scientist

Restaurant, tire shop, or multinational retail chain – every business is a digital business now, not just the eCommerce giants. Join Juliana Holterhaus to explore 5 things any business can do to make digital a breakthrough experience.

16:00-16:20 // Weds, March 11// XM Institute Theater

Don’t measure. Do.

Leonie Brown, XM Scientist

Want to know if you’re doing badly? Or maybe just not as badly as your competitors? Or do you want to really deliver breakthrough experiences for your customers and employees? Then it’s time to take action. Find out how moving away from the metrics and towards a culture of action can help you become an XM master.

14:10-14:30 / Thurs, March 12 // XM Institute Theater

XM leadership - taking the whole company with you

Aimee Lucas, Principal XM Catalyst, XM Institute

When XM is truly embedded across an organization, you need a governance structure to manage it. Find out how to design a governance model that sets you up to ignite momentum and get the whole organization delivering XM breakthroughs.

15:10-15:30 // Thurs, March 12 // XM Institute Theater

Get hands-on with XM tech

When the morning mainstage sessions end, we’ll be opening the doors to the Growth Shop.

Here you can get hands-on with the technology innovations driving breakthroughs with live demos and walkthroughs of Customer Experience, Employee Experience, Product Experience and Brand Experience in High Tech.

There’s a rolling agenda each day of demonstrations and short classes covering all the latest innovations on the XM Platform.

Here’s a few highlights from the Growth Shop:

Driving growth in tech through product experience

More than any other industry, for tech companies the product is the company. Join us for a look at how XM can help you bring customers and product together to deliver experiences that will drive your business growth.

13:00-13:15 // Thurs, 12 March // Growth Shop

Connecting customer and brand in the tech industry

Take a deep dive into how XM is driving breakthroughs for tech by helping them to design and deliver customer experiences that drive brand loyalty, affinity and ultimately drive the business' growth (CX+BX).

14:00-14:45 // Weds, 11 March // Growth Shop

Enable happier, more productive employees through great technology experiences

Empower CIOs and IT decision makers to optimize the employee experience by integrating the voice of employees in technology decisions.

13:40-14:00 // Weds, 11 March // Growth Shop

Closing the loop: Solve employee issues in the moments that matter most

Find out how to automate action in transitional employee experiences to solve problems in real-time.

13:20-13:35 // Weds, 11 March // Growth Shop

Employee engagement in action

Empower every manager in your organization to improve employee engagement with real-time insights that show them exactly where to focus their efforts to increase employee performance.

13:00-13:15 // Thurs, 12 March // Growth Shop

Benefits Optimizer

Find out what’s most important to your people and identifying the ideal benefits package to suit your budget.

13:20-13:35 // Thurs, 12 March // Growth Shop

Go behind the stories from breakthrough government and public sector organizations

Want to hear how some of the world’s biggest brands made their tech breakthroughs? Join our 45 minute sessions at 14:00 and 16:00 on Wednesday and Thursday to go behind the breakthroughs with the people leading EX programs at some of the most successful companies in the world.

Here’s a few must-see sessions for each day:

The Challenger Mindset

Brad Olson, SVP Member Experience, Peloton

Peloton changed the game by sweating the Member Experience to deliver breakthrough moments. Find out how it’s driven Peloton’s meteoric rise to disrupt the fitness industry.

16:00 // Weds, March 11

Building 'human' experiences in the workplace

Dom Price, Work Futurist, Atlassian

The way we build experiences is changing. Confront old norms around workplace “experience,” so that you can build better human experiences for the future.

16:00 // Thurs, March 12

Breaking out of boxed software

Melissa Schmidt, PhD, Director of Research, Autodesk

When the market shifts beneath you, you need to respond — and fast. Learn how Autodesk put the digital experience at the heart of its shift from boxed software to a truly modern digital platform.

16:00 // Weds, March 11

Breaking through the noise in the streaming wars

Patrizio Spagnoletto, SVP Subscriber Growth, Hulu

Increased competition makes it harder than ever to cut through. See how breakthrough brand experiences are helping Hulu sustain its strong subscriber growth.

16:00 // Thurs, March 12

Using experience insights to stay in front

Ana Rocca, Head of US Research and Insights, Uber

The Uber platform facilitates countless experiences for riders and earners. Learn how data and insights drive everything from new product breakthroughs like Uber Comfort to driver loyalty programs to keep Uber ahead of the game.

16:00 // Weds, March 11

Building 'Best Places to Work'

Lori Winters, Senior Director Employee Experience & Change Southwest Airlines & Lynne Oldham CHRO at Zoom

This interactive panel of HR leaders from Zoom & Southwest will reveal what it takes to become a Best Place to Work.

14:00 // Thurs, March 12

That’s just a taster of some of the sessions at X4 2020 — there are over 120 sessions to choose from over the 3 days of the event, you can find all the details in the full agenda.


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