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Digital Customer Service

JDE uses insights to inform strategic product development

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Video featuring:
Kristina Bär, Consumer Relations Manager

Why Clarabridge:
JDE is using Clarabridge Engage to directly inform the development of its products. From determining which products to offer to ensure consistently high quality, the company closely monitors customer feedback and uses the information to inform a cycle of continuous improvement. In this video, Consumer Relations Manager, Kristina Bär discusses the difference that Clarabridge has made to her and her team.

About JDE:
Jacobs Douwe Egberts is a Dutch privately owned company that owns numerous beverage brands (coffee, cola, tea, and hot chocolate).

Before Clarabridge Engage, we would ask ourselves, “What do our customers really think?” and not have any idea. Now we can press a button and get that information instantly.

-Kristina Bär, Consumer Relations Manager, JDE