Recommended Number of Clicks for Heat Map | XM Community

Recommended Number of Clicks for Heat Map

  • 19 January 2021
  • 1 reply
  • 50 views

Hi, I'm curious about the recommended number of clicks to allow for a heat map question. We are showing a desktop web page and asking what pieces of content/information on the page people think are important. I'm wondering if allowing them 10 times would be too much and create noise in the results.
Also, looks like the number of clicks means that they have to click exactly this many times to move on, no more or less. This seems odd to me, please let me know if there’s a way to allow them click less than the set times since I don’t want to force them.


1 reply

Userlevel 7
Badge +13

Hi MelanieZeng! I would first determine how many potential clicks there are in total on the web page. For example, if there are 25 pieces of information or potential clicks, then I think 10 clicks is a reasonable request. However, if there are only 12 potential clicks total, then I'd request about 5 clicks. For additional information on the Heat Map question, check out this support page!

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