Millions of dollars are invested in marketing and support content, yet despite this investment, content tends to be poorly measured and optimized. In order to ensure that your content addresses customers’ wants, needs, and emotions and drives conversion, content teams need access to customer feedback.
Qualtrics is pleased to announce a new intercept type that is specifically focused on measuring and improving this kind of content. The new Embedded Feedback intercept provides easy to deploy, elegant, and embedded listening within websites to capture in-the-moment feedback on content effectiveness. This enables businesses to collect deep insights into HOW to optimize marketing and support content development.
Embedded Feedback intercepts embed a simple helpfulness question (Yes/No, Thumbs Up/Down, Star Rating or Smiley Faces) followed by a text verbatim question on your site content, so visitors can rate the content and even provide feedback right on the page. And, most importantly, Embedded Feedback is native to your brand’s content experience. 
This new intercept type is extremely useful in digital content, such as in thought leadership blogs, product descriptions, search results, and general informational content.
See our support page and short demo video for more information.
Introducing... the New Embedded Feedback Intercept for Digital Content Effectiveness!
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This is a great addition to the toolbox. Does anyone have examples from the government space about successful implementation and use of the Embedded Feedback tool? (I have also posted the question to the Professionals Network here so please feel free to respond there as well.)
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Hi AdamK12, thanks for reaching out!
Miami-Dade did an incredible job using Qualtrics to close experience gaps, and our blog post highlights some of their specific accomplishments here. Also check out the pages of their actual website to see how they've implemented content effectiveness in the government space!
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Thanks very much GuinevereM -- that's a helpful illustration of a great use case. I can see broadly applying it across a website, or using it to test specific pages or tools.
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No problem, AdamK12 - so glad that was helpful!
Does anyone know how to reduce the size of the thumbs up/thumbs down buttons within the customize CSS block? We are planning to incorporate these buttons into some of our pages, but we find the default size to be overly large. Any guidance on how to reduce the dimensions of these buttons would be greatly appreciated. Thank you.
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