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MaxDiff Analysis

  • 3 August 2018
  • 3 replies
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Hi,

I created a Maxdiff question with 7 features, 5 sets of questions, 4 features in each sets. Each features is repeated 3 times expect 1 that is only repeated 1 time.

I have looked at the results - nice to see for each set the features that were the most and least choosen.

However I am trying to get more interpreation and vizualisation for this question. I would like to see a more general result - features that were the most and least chosen among all the participants in one graph - Is that possible?

Thank you!
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Best answer by Kate 6 August 2018, 19:01

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3 replies

Userlevel 7
Badge +19
In the standard Research Platform- no. It's a simple calculation to create your own however:
[Number of time Select "most"]-[Number of times selected "least"]/[Number of times displayed]

Maybe Vocalize has something I'm unaware of, however.
Yeah it seems the MaxDiff "analysis" is totally half-baked. Not what we expected for this price!
surveygizmo generates maxdiff charts like this in their standard report
!
Userlevel 7
Badge +33
In vocalize you can do this.

Go to custom matric and create matric with formula. This matric you can use in your graph.

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