How can I do an A/B test survey with two target groups which have to answer the same question?

d_hartld_hartl MunichCommunity Member Qubie ✭

How can I do an A/B test survey with two target groups which have to answer the same question?

Hello,
i need to make a survey investigating about the UX of a tool with A/B testing.

  • The survey should randomly be distributed between the participants group A and group B.
  • Group A is interacting with tool A
  • Group B is interacting with the manipulated tool which is tool B

after interacting with those tools both groups should answer the same survey questions (which are on a 7 point Likert scale).

So what I basically want to do is to send out ONE email to the participants. A participant will be randomly allocated to group A or to group B, interacting with the associated tool A or B, and then they have to answer the same questions.

In my data i have to see which statistics belong to group A and which belong to group B.

What is the best/smartest way to implement my idea?

Thanks for your advice,

Daniel

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  • AkdashboardAkdashboard South CarolinaCommunity Member Superuser ✭✭✭✭

    I am not sure how you are showing the 2 different tools or regulating that. Is it in Quatrics somehow?

    As far as randomly assigning A/B values to a participant in order to segment the results, this can be done in the survey flow using the randomizer block and embedded data blocks.

  • d_hartld_hartl MunichCommunity Member Qubie ✭

    Thank you @Akdashboard for your answer!
    The Survey will investigate the interaction with a chatbot (focus on UX).
    Therefore i developed 2 chatbots, to which the participants will be directed with a link.

    Hence, i should somehow include the link for chatbot A to the survey for group A and the link for chatbot B into the survey B.

    Will this be possible with your solution?

    Best,
    Daniel

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