What do you do online focus group (forum/discussion board)? | XM Community

What do you do online focus group (forum/discussion board)?

  • 25 January 2019
  • 4 replies
  • 70 views

Hi fellow researchers,

Have any of you done an online focus group in the form of a discussion board? Please share the platform you used. Does Qualtrics have such capability?

Thanks!

4 replies

Userlevel 7
Badge +11
I've done this in the past, but we found engagement extremely low. What worked better for us was turning that into a panel to whom we would ask periodic questions (with incentives, of course). Hope that helps!
@jpardicusick when you say "turn that into a panel" and "ask periodic questions", you mean an online research community that has its own platform OR a custom panel managed via email and questions are asked in a survey?
Userlevel 7
Badge +11
It was a custom panel with a stand-alone leaderboard (by rise.global), managed manually and sent surveys via email.
@jpardicusick Thanks 🙂

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