How can I import "master data" that does not change and do associations with that data automatic?

There is master data that we do not need to import every time we do a survey or receive info of our customers. For example, ID of the stores and its location, name, cluster etc. There must be a way to have that info stored somewhere on Qualtrics and only change it when its needed. And use just the ID for example to associate all the data. Is that possible?