How to Write a Good Product Idea (Template)

LaurenKLaurenK Seattle, WACommunity Administrator Administrator
edited September 10 in Product Ideas Guidelines

How to Write a Good Product Idea (Template)

Use the template below as a guide for writing a good product idea. Following the template ensures your idea is written clearly, well thought-out and includes all of the necessary details needed.

1) Idea Title

  • Idea Title: Explain your idea in one sentence. Try to be short and concise, so community members can easily search for your idea.

2) Bulk of your Idea

  • Current Problem: Explain what the current problem is with existing functionality, and how it impedes you.

  • Current Solution (if applicable): Explain what the current workaround is, and how you continue to move forward with existing functionality. Explain how this workaround is not a legitimate solution to the original problem at hand.

  • Possible Solution: Explain how your idea will solve the issue. Try to be as detailed as possible with your idea - someone should be able to look at your idea and know exactly what you're requesting.

  • Purpose / Use Case: Explain how your idea would not only benefit you, but also other Qualtrics users. Use this section to elaborate on the general use case for your idea, and how your idea would positively impact others.

3) Applicable Tags

*Don't forget to upload any relevant screenshots, files, or any other supporting documentation.


  • ana_velez_voceana_velez_voce MedellínQualtrics Partner, Product Ideas Sage ✭✭✭

    Thanks for this!! i think could be very useful sometimes lacking one of the components makes the idea difficult to picture for the rest of us

  • SarahTASarahTA Sydney, AustraliaCommunity Member Qubie ✭

    Thanks for the guidelines.

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