Follow-up Question after MaxDiff

jmejiajmejia Community Member Qubie ✭

Follow-up Question after MaxDiff

Is it possible to add a piped text follow-up question after a maxdiff exercise (with the piped text being their top option)? For example, after respondents go through a maxdiff exercise of 10 questions for "most important feature", would it be possible to ask "Please explain why [piped text] is the most important feature for you". I know there is the ability to have an anchored maxdiff question as respondents go through the series of questions, but I imagine there would be a high risk of respondent drop off having to answer why they chose their option 10 different times (we're only interested in the reason for the ultimate winner)

Best Answers

  • KateKate Community Member, XM Advocate Wizard ✭✭✭✭✭
    Accepted Answer

    Ah I see.

    So you would have to somehow indicate what the top choice was in the embedded data, then you could pipe that in. So long as you have a limited number of branches, you might be able to work out in the survey flow.

    If Q1 =1 AND Q2 =1 then Embedded data Selected Choice= A

    But if you have more than 2 exposures to the selection, the survey flow is unable to use nested logic.

  • TomGTomG Raleigh, NCCommunity Member Wizard ✭✭✭✭✭
    Accepted Answer

    @jmejia,

    Two possible options:
    1. Pipe all the "most" choices into JavaScript and count up the occurences to find the top choice. There's a chance there will be a tie for the top choice, so you'd have to decide how to handle that.
    2. Have a follow-up question that asks for the top choice with all 16 features as choices. Add display logic to each choice to only display if it was picked as "most" in one of the maxdiff questions. Then pipe the answer into your why open end question.

Answers

  • KateKate Community Member, XM Advocate Wizard ✭✭✭✭✭

    Looks like a pretty straight forward pipe to me. Are you having issue with something in particular?

  • jmejiajmejia Community Member Qubie ✭

    No, that looks like it would only carry over the top choice for the first question of a maxdiff not the entire series of questions (e.g. testing 16 different features, see 4 features at a time for a series of 8 questions, selecting top choice and bottom choice each time). I would also be using the built-in maxdiff platform from qualtrics.

  • jmejiajmejia Community Member Qubie ✭

    Thanks @Kate!

    @Kate said:
    Ah I see.

    So you would have to somehow indicate what the top choice was in the embedded data, then you could pipe that in. So long as you have a limited number of branches, you might be able to work out in the survey flow.

    If Q1 =1 AND Q2 =1 then Embedded data Selected Choice= A

    But if you have more than 2 exposures to the selection, the survey flow is unable to use nested logic.

  • jmejiajmejia Community Member Qubie ✭

    Thanks @TomG! I will look into these options.

    @TomG said:
    @jmejia,

    Two possible options:
    1. Pipe all the "most" choices into JavaScript and count up the occurences to find the top choice. There's a chance there will be a tie for the top choice, so you'd have to decide how to handle that.
    2. Have a follow-up question that asks for the top choice with all 16 features as choices. Add display logic to each choice to only display if it was picked as "most" in one of the maxdiff questions. Then pipe the answer into your why open end question.

  • jmejiajmejia Community Member Qubie ✭

    Update: After a little more digging, I found that including skip, display and branch logic is currently not supported with the Quatrics Maxdiff PX platform. The above options may only work if programming a maxdiff manually. Screenshot of Qtip and link to page I found the info below.

    https://www.qualtrics.com/support/conjoint-project/survey-tab-px/building-additional-survey-content-px/

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