What experience do users have in integrating Qualtrics into their data lakes?

While not necessarily a data lake, we are sending Qualtrics data and other VoC data to our Customer Feedback Management platform vendor (Clarabridge). With all our VoC in a single platform, we now have a greater understand of volume and use this data to prioritize our efforts. One use case we are currently tackling is understanding which forms are missing, hard to find or need to automated on our website. We are leveraging text analytics via Clarabridge to identify which forms our customers reference most often. Connecting our disparate VoC channels (calls, emails and qualtrics data) has proven effective for us.