What experience do users have in integrating Qualtrics into their data lakes?

AdamK12AdamK12 Bethesda, MDCommunity Member, XMPN Member Guru ✭✭

What experience do users have in integrating Qualtrics into their data lakes?

Hello! My group is interested in the possibility of building a data lake and integrating Qualtrics with it. Do any community members have experience with this? Some of the questions I have are:
--How do you navigate the build vs. buy decision? (In other words, did you build the data lake yourself or did you purchase the capability?)
--What other data do you integrate into the data lake?
--What is/are your use case(s) for your data lake, particularly regarding Qualtrics data?

Best Answers

  • rusty_johnrusty_john Kansas City, MissouriCommunity Member Qubie ✭
    Accepted Answer

    While not necessarily a data lake, we are sending Qualtrics data and other VoC data to our Customer Feedback Management platform vendor (Clarabridge). With all our VoC in a single platform, we now have a greater understand of volume and use this data to prioritize our efforts. One use case we are currently tackling is understanding which forms are missing, hard to find or need to automated on our website. We are leveraging text analytics via Clarabridge to identify which forms our customers reference most often. Connecting our disparate VoC channels (calls, emails and qualtrics data) has proven effective for us.

  • AdamK12AdamK12 Bethesda, MDCommunity Member, XMPN Member Guru ✭✭
    Accepted Answer

    Thanks, @rusty_john -- that's a very interesting use case that could be very relevant to our organization as well.

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