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What is the effect of using an excluded option during a conjoint simulation?
dsch3ll
AustinCommunity Member Qubie ✭
What is the effect of using an excluded option during a conjoint simulation?
When simulating a conjoint it is possible to choose options that were excluded from the conjoint survey. What happens when I simulate them? Are the results extrapolated from the existing utility scores, giving results with lower statistical significance?
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