A/B testing analysis thesis

BlaireBPBlaireBP Amsterdam Community Member - Trial User Qubie ✭

A/B testing analysis thesis

Hi all,

For my thesis I'm using an A/B testing method. Looking a stereotype vs. non-stereotype advertising and which of the two creates the most reactance among respondents.

I've almost got 100 respondents so I wantend to start my analysis. I used a a/b type of testing with the randomisation tool. Where Qualitics shows 1 out of 2 of the photos (stereotype ad vs. a non stereotype ad) to the respondent. This all works and my questionnaire looks and works great.

Now my problem: when I look at the data in iQ stats, I can't differenciate between photo A or photo B.. All the data is just bundelt together and I can't separate it between the two randomized photo's

How can I fix this?

Thank you so much for your help.

Kind regards,



Sign In to Comment