Best answer by KatC
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Best practices for research in Canada - Demographics
Userlevel 7
+7
Has anyone had any experience doing work in Canada that can shed some light on the best way to ask race / sex / ethnicity? We are getting ready to do some new research, and are concerned that the Qualtrics Universal standards may not be right for Canada and some other countries.
Userlevel 4
+2
UCLA released some guidelines for asking about sex/gender in 2014, while it's not specifically related to Canada, I think it highlights suggestions on the best approach to asking about this in a way that's more inclusive https://williamsinstitute.law.ucla.edu/wp-content/uploads/geniuss-report-sep-2014.pdf
I'm not sure about the race/ethnicity part, but one suggestion could be to look at Universities in Canada and see how they break down their student demographics. This may give you a spring board to see how they are reported and maybe give some insight on the language used. May be a good place to start?
I'm not sure about the race/ethnicity part, but one suggestion could be to look at Universities in Canada and see how they break down their student demographics. This may give you a spring board to see how they are reported and maybe give some insight on the language used. May be a good place to start?
Userlevel 5
+10
Good point @AnthonyR. While Native American is an accepted race category in the US it would be Aboriginal or First Nations for Canada.
Userlevel 4
+2
I do a little bit of research in Canada with one of my international brand trackers. We actually don't ask race/ethnicity to Canadians at all.
@TiffanyS actually does a lot of research in Canada - any thoughts here?
@TiffanyS actually does a lot of research in Canada - any thoughts here?
Userlevel 7
+7
@RachelTHREE Yeah this is what we have heard across the board is not to do it. Unfortunately sometimes clients insist.
Userlevel 4
+2
@AnthonyR - The caveat here too is that we do consumer/brand research.
Userlevel 4
+2
> @AnthonyR said:
> @RachelTHREE Yeah this is what we have heard across the board is not to do it. Unfortunately sometimes clients insist.
@AnthonyR Totally understand!
> @RachelTHREE Yeah this is what we have heard across the board is not to do it. Unfortunately sometimes clients insist.
@AnthonyR Totally understand!
Userlevel 4
+5
I think that as long as you list these demographic options with an "Eh" at the end of each of them, you should be good. 
I'm not Canadian, but I feel like I have enough Canadian relatives to qualify for making the joke.
I'm not Canadian, but I feel like I have enough Canadian relatives to qualify for making the joke.
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