EXPERIENCE DESIGN

Design breakthrough experiences

Design, build and launch the experiences people want next. Create disruptive new products, re-imagine the services and offers you provide to customers, deliver employee experiences tailored to the new world of work, and innovate brand experiences that drive loyalty and growth.

Delight and disrupt with every experience

DesignXM puts customer and employee needs at the heart of the experience design process, with powerful research, testing, and optimization for every experience.

Qualtrics DesignXM

Customer Experience Design

Uncover the experiences customers want next, and design new services and offerings that delight and disrupt

  • Identify unmet customer needs and design new experiences they’ll love
  • Road-test new experiences to see their impact before you launch them
  • Put customer insights at the center of new propositions, offers, programs, and services
Qualtrics DesignXM

Employee Experience Design

Get ahead of changing workplace dynamics with experiences designed for what your people need next

  • Identify emerging trends in your workforce and uncover gaps in the employee experience
  • Design new experiences from employee benefits to recognition and reward programs to attract and retain the best talent
  • Prioritize investments in your people with powerful models that show the impact of any proposed employee program
Qualtrics DesignXM

Product Experience Design

Uncover unmet needs and design breakthrough products with end-to-end experience design from concepting all the way to going to market

  • Launch new products with confidence with breakthrough insights at every stage in the product lifecycle
  • Perfect everything, from feature selection to consumer pricing, to maximize success on launch day
  • Predict performance in market with powerful analytics that model the impact of your actions at every stage
Qualtrics DesignXM

Brand Experience Design

Drive brand loyalty with new, disruptive experiences that delight

  • Spot new trends in your industry and act on opportunities for growth with the right experiences
  • Stay ahead of changes to your competitive landscape and act quickly to respond to new challengers
  • Test new campaigns and communications to maximize their impact on your brand

One platform with endless applications


MARKET SEGMENTATION

Track consumer behavior across unique segments, and take specific actions based on the value associated with each customer type.

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PRODUCT DEVELOPMENT & PRICING

Gather customer feedback on new products and services early and throughout the development cycle to save time and money.

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COMPETITIVE BENCHMARKING

Put everything into perspective by gaining an understanding of where you stand in relation to your competitors. Capitalize on key business differentiators and identify gaps in products and services.

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EMPLOYEE BENEFITS

Design benefits packages that are always best-in-class, however your workforce evolves. With automated analytics and real-time reporting, you can design packages that will attract and retain the best people now, and in the future.

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PURCHASE BEHAVIOR

Take your level of customer understanding beyond “who is buying” to “why they are buying”. Dive into the behaviors that influence purchase decisions.

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MARKET TRENDS

Where is your industry heading? Monitor industry and market trends to keep your company ahead of the curve.

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CONJOINT ANALYSIS

Understand the value your customers attach to unique attributes of products and services offered by your business. Optimize the customer experience without breaking your budget.

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A/B TESTING & EXPERIMENTS

Go from “we think” to “we know” and make data-informed decisions by A/B testing across every segment. Test questions, products, experiences, or features in order to truly understand the effect of change.

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PANEL MANAGEMENT

Turn email lists, site visitors, members of your social media groups, and others into your own research panels. A ready and willing panel increases response rates and turnaround times for any research you’re conducting.

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AD TESTING

How does ad content influence the way customers perceive your brand and/or encourage purchases? Answer these questions and more by conducting in-depth ad testing across key customer segments online and direct.

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WEBSITE & MOBILE EXPERIENCE OPTIMIZATION

Understand how customers interact with your desktop and mobile experiences and make improvements based on customer feedback.

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RESPONDENTS ON DEMAND

Purchase access to millions of respondents to collect feedback from exactly the people you need for your research. We can even run your project for you to ensure you achieve your goals.

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XM SOLUTIONS

Expert-designed projects that fuel breakthroughs

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Give everyone the tools they need to delight and disrupt at every stage of the experience design process — from market insights and needs assessments, to concept testing and pricing research. Choose from 20+ fully-automated, guided solutions that come with pre-built listening instruments, analytics and reporting to get you up and running quickly.

QUALTRICS RESEARCH SERVICES

Make your research
work harder for you

Uncover deeper and more targeted insights with XM Services. Trained research experts help you unlock cost and time savings, while flexible service options let you choose how much — or how little — support you need.

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Deliver breakthrough experiences today