2017 Apparel Retail Study — Top Insights
Apparel retail trends
How likely would you be to shop for clothing at a "showroom store" that only displays clothing to try on in person and then purchase with an online order?
What would be your main concerns about a "showroom store"?
Have you ever been in a clothing store that offered an experience beyond shopping such as a coffee bar, TVs or video games?
Did you end up spending more money in the store because of experience amenities?
Have you considered joining a clothing subscription service?
Have your purchases of less formal clothing declined in the past 12 months because your employer relaxed their dress code?
Engagement with apparel retailers
If you submit feedback to a clothing retail store, approximately what percent of the time do you believe your feedback actually goes to someone who can act on it?
How much more likely are you to shop at a clothing retailer's online store if you also shop in person at their store?
If you submit a complaint to a clothing retailer, how long do you expect it to take to get a response?
Do you follow any clothing retailers on social media?
Why don't you follow any clothing retailers?
The clothing shopping experience
In the past 12 months, what percent of your clothing shopping experiences have been extremely good?
having prices the same or lower than online
having advertised items in stock
earning loyalty points