1-800 Contacts + Qualtrics
“With Qualtrics, our VoC program is actually creating customers for life.”
1-800 CONTACTS ACHIEVED
1-800 Contacts is the world's largest contact lens company, providing the best brands and the fastest, easiest, and most enjoyable way for millions of customers to order and reorder contact lenses.1800CONTACTS.COM
In today’s digital marketplace where impersonal interactions are the norm, 1-800 Contacts uses its digital platform to create personalized human connections with their customers. Partnering with Qualtrics, they’ve developed an extraordinary Voice of the Customer program that has earned them customers for life.
How do YOU WOW customers WITH more than they expected?
Responding to feedback with extraordinary actions
The Bottom Line
1-800 Contacts creates customers for life with personalized interactions
Neil Weiloch PhD
Marketing Strategy and Insights
Digital efficiency is key for helping companies scale quickly but it also diminishes the human connection that’s essential for successful service execution. Qualtrics improves both our efficiency and our human connection with customers. They’ve never been happier or more loyal. That makes us happy.