Rockend + Qualtrics
“We’re making better decisions and optimizing our experiences.”
Serving over 5,500 customers in Australia and New Zealand, Rockend provides innovative, reliable, and easy-to-use property management, strata management, document management, and real estate trust accounting software.rockend.com.au
For 38 years Rockend has been the property software leader in Australia and New Zealand. In order to maintain their position in an increasingly crowded market, Rockend invested in Qualtrics Experience Management (XM)—the only platform that would allow them to continuously monitor and improve the customer, employee, product, and brand experience.
How do you do more with Experience data?
Using Qualtrics Experience Management (XM) Rockend centralized their experience (X-Data) from across the company.
Moving to a single experience management platform
Rockend was seeking to move beyond conventional metrics and make more decisions based on human feedback—whether that feedback pertained to the customer, employee, product, or brand experience. But with their experience data only available to certain departments and personnel, they couldn’t connect insights and drive company-wide improvement efforts.
Connecting customers, employees, product, and brand
The Bottom Line
ROCKEND IS MAKING
ALL THE RIGHT MOVES
Chief Customer Officer
Qualtrics allows us to gather and analyze experience data from all four core experiences on one platform. That enables us to connect more insights, make better decisions, and improve all stakeholder experiences.