Yahoo + Qualtrics

“Our employee attrition model improved by 10X.”







Almost as long as there’s been a world wide web, there’s been Yahoo. Two Stanford PhD candidates created Yahoo in 1994 to be the ultimate guide to the Internet. Today, Yahoo pursues its mission to inform, connect, and entertain its 700 million monthly users with news, apps, games, and more.





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After making some visionary changes in 2015, Yahoo quickly recognized that engaged employees would be the most critical driver for maintaining positive momentum. When your firstpriority is acquiring and keeping the best talent, you need an employee insight platform that makes surveys effortless and helps leadership draw connections and take action in real time.

How do you reduce
communication barriers
between leaders
and employees?

Engagement Surveys
With No Delay

Prior to Using Qualtrics, Yahoo struggled with both the delivery of employee engagement surveys and the distribution of survey results. This had an adverse effect on program participation and caused communication barriers that stagnated action plans.

Time was the biggest drain on the engagement program’s effectiveness. Yahoo employees were experiencing a lag time of a month or more between taking surveys and seeing the results. When the results were distributed, they were distributed in the form of reports that were sometimes 140 pages long—too long to be easily digested. Action plans were tracked with spreadsheets that were difficult to navigate.

Yahoo turned to Qualtrics for a faster, more streamlined solution. In fact, Qualtrics gave all Yahoo employees the ability to see survey results and generate user-specific reports in real time.

Speed + Transparency = Continuous Improvement

With Qualtrics, Yahoo found a formula that worked. Since both employees and managers can now log in using their unique identifiers and have immediate access to relevant data for analysis, issues are identified faster and there’s more accountability for leaders to take timely corrective action.

Action planning has also become easier for Yahoo. Yahoo has replaced clunky spreadsheets with Qualtrics’ intuitive goal-setting and progress-tracking functionalities. For Yahoo leaders, easy-to-follow action plans are now stored side-by-side with the data used to inform them.

The speed with which Yahoo employees can now analyze and act on engagement surveyresults frees up time for them to run more ad-hoc or complex projects. That additional information helps Yahoo continue their push to build a world-class working environmentfor their employees—who are responding with increased loyalty.

Bottom Line

Lucia Guillory

HR Business Partner & Employee Engagement Program Manager

Yahoo + Qualtrics

“From employee participation to leadership
action, they’re the fastest, most effective
engagement surveys we’ve ever done,
and the results show. Our attrition model
has improved by 10X.”

Yahoo hears its employees
loud, clear, and often

Build a better workplace
with Qualtrics

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