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Thursday 28 September 2023 // 9.00 - 11.45 am //
Hotel Mövenpick - Aeschengraben 25 - 4051 Basel

How Organisations use Customer or Employee Experience to make an impact Customer experience and employee experience are gaining more and more strategic importance. Some CEOs are already aligning their key performance indicators and metrics for corporate success with the customer and employee experience benchmarks.  What do Customer Experience (CX) and Employee Experience Programs (EX) of successful companies look like today? We cordially invite you to an exchange of experiences in Basel. Let us inspire you and take away some valuable ideas. 

How Organisations use Customer or Employee Experience to make an impact


09.00 – 10.00  Registration and Breakfast

10.00 – 10.15 Welcome and Agenda // Alexandre Mina, Country Lead Switzerland at Qualtrics

10.15 – 11.15 Customer Experience in action at Grundfos: From the idea, to procurement, hands-on tech, strategy, communication, program design and KPIs //  Why connecting Connection Customer Experience with Employee Experience is key to success // Abdul Dezkam, XM Solution Strategist Qualtrics at Qualtrics

11.15 – 11.45 Q&A and exchange of how our participants are using Customer or Employee Experience // Participants

11.45 End


Hotel Mövenpick | Aeschengraben 25 | 4051 Basel | Room: Topaz 2


Abdul Dezkam, XM Solution Strategist at Qualtrics
Abdul joined Qualtrics in 2021 as a XM Solution Strategist, dedicated to the Nordic region while he is based in Denmark. Before joining Qualtrics, Abdul was leading CX and later EX within an industry-leading global company with 19.000 employees, namely Grundfos. Here, Abdul has been a Qualtrics customer for more than 5 years, where he set up and led an award winning CX program across 65 countries involving thousands of people with the purpose of transforming a highly product-oriented engineering company to become a truly customer-centric organisation.


Thursday 28 September 2023

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9.00 am – 11.45 am


Hotel Mövenpick – Aeschengraben 25 – 4051 Basel

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